Content and Marketing Specialist

Start date: December 1, 2025, or as soon as possible following background clearanceContract duration: 5 monthsWeekly hours: 36Pay scale: Grade 9 (Municipal CAO) Location: Municipality of LelystadRole OverviewImagine using your creativity and enthusiasm to shape the digital and offline presence of a vibrant city. You know how to reach the right audience with messages that resonate, and you thrive on bringing stories to life. Together with a committed team, you’ll help ensure that Lelystad’s identity stands out and connects with residents, visitors, and entrepreneurs.Your ResponsibilitiesAs a versatile Content & Marketing Specialist, you will take ownership of a broad range of tasks, including:Designing and executing an online content strategy that aligns with the municipality’s broader marketing goals.Writing, editing, and publishing engaging materials for websites, newsletters, and social channels.Enhancing the visibility of online platforms through SEO best practices and ensuring compliance with digital accessibility standards.And yes — there is more.You serve as the link between policy teams, content creators, and communication professionals. You will manage and develop social media content, run digital campaigns (including Google Ads and social media advertising), and continuously track performance. Based on your insights, you propose improvements, test new ideas, and contribute to a modern and inviting digital experience.Where You Will WorkYou will join the Municipality of Lelystad — a community committed to progress and innovation. Whether it’s further developing the city’s waterfront or finding new ways to support citizens and local businesses, the organization is ambitious and focused on impact.You’ll become part of the Marketing, Communications & Administrative Support (MCB) team, a group of around 30 professionals who work closely together to ensure the municipality is presented in a clear, strong, and attractive way. Your creative perspective and collaborative mindset will fit right in.What You BringYou take initiative, make confident decisions, and stay true to yourself. You enjoy contributing to meaningful work and are ready to add your own flair to Lelystad's story. The ideal candidate has:A completed vocational (MBO-4) education in marketing, communications, or a related field.Experience creating digital content and using storytelling techniques.Knowledge of SEO, Google Analytics, and digital accessibility standards (WCAG).Hands-on experience with content management systems and running social media campaigns.Strong creative skills and the ability to write clearly and accessibly (B1 level).Please note: This job posting is just a preview of the full scope of the position. A comprehensive job description is shared by a member of our team