Content and Research Strategist

📝 Company MissionOur mission is to give the world access to the best products by empowering great brands to reach their growth potential.💼 About WayflyerToday's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer.Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours.Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic, Little Words Project and Kekoa Foods.Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them.💛 Culture & Values at WayflyerAt Wayflyer, we value being sound people, excellent operators, and ambitious overachievers, working together with integrity, creativity, and bold optimism to deliver exceptional results. To learn more, please visit our website.🚀 Your Role at a Glance: The key ways you'll bring value to the teamSearch is changing. Founders now trust LLM answers, not blog posts. At Wayflyer, we’re building a content engine designed for authority, discoverability and commercial depth. As our Content & Research Strategist, you’ll lead it.This is not content marketing as usual. You’ll own flagship, data-led content like research reports, playbooks and founder deep dives that drive pipeline, power SEO, feed AI surfaces and build brand trust.You must be able to run data-led stories independently. That means scoping the idea, querying the data (with or without analyst support) and turning it into world-class editorial. We’re looking for someone who takes ownership from start to finish.What You'll OwnOwning the production of 30 to 50 page research-grade content including playbooks, POVs and deep divesTurning proprietary Wayflyer data, interviews and market trends into commercially useful insightsStructuring content arcs that work across SEO, LLMs, social, PR and sales enablementCollaborating with Design and Video to spin content into blog posts, landing pages, email flows, shorts and decksInterviewing customers, founders and internal experts to extract high-signal narratives and quotesRefreshing legacy blog content and bringing it up to LLM and SEO standardsSetting and upholding a 10 out of 10 editorial bar with clear, specific, persuasive, and fluff-free content🔨 What Makes You a Great Fit3+ years in content, research or editorial roles with a focus on B2B, fintech or SaaSProven long-form execution including 10,000-word guides, industry reports and deep editorial storytellingConfident interviewing operators, executives and founders with strong instincts for sharp quotes and anglesClear editorial structure with a focus on setup, insight and recommendationStrong sense of what makes content rank, resonate and convertHands-on with dashboards, spreadsheets and scraping tools. You don’t need to be an analyst, but must be data self-sufficientEnthusiastic about AI tools like GPT, Jasper or Claude to move faster without sacrificing qualityHow You’ll Stand OutExperience with CMSs (Sanity, WordPress), SEO tools (SEMRush/Aherfs), or web analytics (PostHog, GA4)A portfolio of standout content that blends data, storytelling and commercial relevanceAn instinct for how LLM search is evolving and how to build content that surfaces on AI-driven discovery platforms🤝 What to Expect After You ApplyYou can expect to hear from a member of our Talent Acquisition team soon. If we believe you're a good fit, the first step will be a conversation with a recruiter who will guide you through the next stages of the process. The full interview process, which includes meeting the Hiring Manager and completing a case study or interview loop, typically takes approximately 3-4 weeks.🏖️The Perks of Being at Wayflyer🌴 Time Off That MattersRecharge with 25 days of paid annual leave, plus public holidays.🧘 Your WellbeingAccess support and resources to support your wellbeing, including our Wellbeing @ Wayflyer ERG.🫀 Comprehensive Health & ProtectionStay covered with private healthcare, life insurance, and critical illness cover.👵 Secure Your Future with Our Pension PlanOur pension plan helps you build a strong foundation for tomorrow, starting today.🍼 Family-First PoliciesWe offer generous parental and adoptive leave, including 6 months of paid leave for Primary Caregivers and 3 months of paid leave for Secondary Caregivers.💰 Share in Our SuccessWith our equity scheme, you're not just an employee; you're a stakeholder in our journey.🌴 Work From Abroad!Enjoy the freedom to work remotely from anywhere in the world for up to 60 calendar days a year.📍Global Offices and Working Policy🇮🇪 Dublin, Our Buzzing HQOur headquarters operates a hybrid model. The number of in-office days depends on your team, but the majority of teams and our SLT are typically in 3-4 days per week, giving you valuable exposure to senior leadership.🇬🇧 London, One Big FamilyHome to around 30 employees, our brand-new London office also runs on a hybrid model. You’ll often find our CEO working alongside the team with regular visits.🇦🇺 Sydney, Small but MightyOur close-knit Sydney office has around 20 employees and follows a flexible hybrid model, fostering strong collaboration.🇺🇸 Charlotte, our new US hubWe’ve opened our doors in the heart of Uptown Charlotte, with a brand new space designed to foster in-person collaboration, while supporting hybrid flexibility.🌍 Remote, Across the US & EuropeThe majority of our Tech org works remotely across the UK and Europe, coming together throughout the year for off-sites, company kick off and technical kick off. We also have a growing number of remote team members across the US.💡 How We Handle Your Personal DataBy submitting your application, you acknowledge that Wayflyer Limited will process your personal data for the purpose of evaluating your suitability for the role. Such processing is based on the need to take steps prior to entering into a potential employment agreement. To learn more about how we handle your personal data, you can contact our privacy team at privacy@wayflyer.com or review our privacy notice at https://wayflyer.com/privacy-notice.