Content & Growth Lead (SEO & AI Discovery)

We’re looking for someone to own and scale the inbound discovery engine for a fast-growing global tech platform.The role focuses on driving discoverability across Google search, AI assistants (ChatGPT, Perplexity, Copilot), and industry research channels.It combines SEO, AI discovery, high-authority B2B content, and website conversion optimization — ideal for a builder who enjoys owning outcomes rather than managing large teams.What you’ll work on1. SEO & AI DiscoveryImprove visibility across Google, AI assistants, and software directoriesConduct keyword and topic research aligned with IT buyer behaviourStructure content so it surfaces clearly in search and AI-generated answersMonitor rankings and organic performance2. Authority ContentCreate high-quality content that builds credibility with IT decision makersDevelop solution pages, comparison pages, guides, and deep divesProduce case studies and educational resources3. Website & ConversionImprove key landing and solution pagesOptimize messaging, structure, and calls-to-actionIdentify friction points in the conversion journey and run experiments to improve demo bookings4. Performance & AnalyticsTrack organic traffic and keyword performanceAnalyze traffic sources and conversion metricsIdentify high-impact growth opportunitiesWhat we’re looking for4+ years experience in B2B marketing (ideally SaaS, infrastructure, and technical services)Strong experience driving inbound growth through SEO and contentUnderstanding of how AI assistants surface and summarize contentComfortable using GA4, GSC, SEO tools, and CMS platformsStrong writing ability for complex B2B topicsData-driven mindset with the ability to track and improve funnel performanceStrong ownership mindset and ability to operate independentlyNice to haveExperience managing or improving G2 / Capterra / software directory presenceExperience with marketing automation tools (e.g. HubSpot)Experience running small-scale paid search experiments (SEM)Familiarity with reporting tools such as Looker StudioExperience supporting founder or executive thought leadership contentIf this sounds interesting, feel free to apply or reach out for more details.