Content Marketing Specialist

About UsWe’re Craftgate, a ‘One-Stop Shop’ payment orchestrator company based in Istanbul.Craftgate presents many value-added services such as closed loop card tokenization, one-click payment, marketplace solution, closed-loop wallet, payment form, common payment page, payment by link and QR code, smart and dynamic payment routing, advanced merchant panel, and advanced API. Our mission is to reduce operational costs and maximize payment conversion rates for businesses worldwide.Role OverviewAs we expand our brand presence, we are seeking a creative and strategic Content Marketing Specialist to strengthen our market voice and build thought leadership in the fintech space.In this role, you will be responsible for creating and executing our content marketing strategy to reach and engage C-level decision makers across various industries.You’ll develop impactful text-based and multimedia content that supports our marketing and PR efforts, including blog articles, case studies, social videos, and press stories.What We're Looking For:Desired Education:* Bachelor’s Degree in the related fields: Marketing, Advertising, Business, Finance, Journalism, Communications, or a related fieldSkills:Min 2 years of experience in content marketing, communications, or digital marketing (preferably in B2B or fintech industries).Strong understanding of marketing concepts and strategic positioningExcellent writing and storytelling skills, able to translate complex financial concepts into clear, engaging language.Have an analytical mindset and believe in the importance of tracking metrics.A fast learner with outstanding multitasking skillsExperience managing social media accountsHands-on experience with video content production and/or coordination.Strong understanding of social media platforms and content distribution strategies.Basic knowledge of SEO and analytics tools (e.g. Google Analytics, LinkedIn Analytics)Creative mindset, attention to detail, and strong organizational skills.Fluent in English (must), Turkish (native level), Spanish (preferably)What You'll DoResponsibilities:Plan, create, and manage content and social calendar aligned with our marketing objectivesProduce engaging content in English and Turkish, including blog posts, whitepapers, case studies, social media copy, and email content.Collaborate with the design team to develop short-form and long-form video content (LinkedIn videos,  reels, explainers, interviews, etc.).Manage and grow our social media presence (especially LinkedIn and YouTube).Support PR and communications activities: media relations, press releases, and thought leadership initiatives.Measure content and social media performance and optimize based on analytics and insights.Analyzing competitors’ social media channels and taking action by measuring social media metricsCreating content for internal and external press releases/announcements/newsletters in collaboration with key stakeholdersStay up to date with industry trends and emerging content formats in B2B marketingHelping build creative assets and content for email marketing campaignsWhat You'll LearnWe are growing rapidly across the local market and you get to be right in the middle of the action. Your primary responsibility will be to manage content marketing and social media activities, and to support growth marketing operations aligned with our company's objectives. This role is excellent for someone looking to gain experience in a high-growth startup scene. You will be learning or level up about how to run a social media strategy and establish a marketing content calendar and also email marketing management. How to ApplyIf you’re a storyteller who loves combining creativity, strategy, and data, we’d love to meet you.Join us at the heart of payments. We’re excited to receive your application!Craftgate is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.*Note: We would appreciate it if you could send your CV, portfolio and an optional cover letter here as well: talent@craftgate.io.