Content Specialist（EDM Specialist）

Content SpecialistEDM Specialist/ Responsibilities EDM Plan, write, and edit EDM marketing content, including new product launches, campaign promotions, and user education materials.Design personalized email content and sending strategies based on user segmentation and behavioral data to improve open and click-through rates. A/B Manage and optimize email sending processes, monitor delivery performance, and conduct A/B testing for continuous improvement.Collaborate closely with operations, design, and marketing teams to ensure email content aligns with brand image./ RequirementsBachelors degree or above, preferably in Marketing, Journalism, Advertising, or E-commerce.1 EDM CRM Minimum 1 year experience in EDM marketing or CRM operations, preferably in finance, cryptocurrency, or internet industries. EDM Familiarity with EDM tools and data analysis, with strong data sensitivity.Solid copywriting skills with user-centric and marketing conversion mindset. EDM Proficiency in English; ability to independently write and edit EDM content in English is preferred.