Content Specialist

We are looking for a creative, organized, and detail-oriented Content Specialist who thrives in a fast-paced startup environment and knows how to create high-performing content that resonates with healthcare organizations and their patients. In this role, you will play a key part in developing and managing content that drives engagement and enhances visibility across our clients' digital platforms. You'll work closely with internal teams and clients to create, schedule, and optimize high-performing content aligned with client goals and Steer Health's brand standards. This role requires someone who can balance creativity with analytics, move quickly from idea to execution, and collaborate across teams to bring healthcare stories to life.RequirementsDevelop and write compelling, SEO-optimized content for blogs and social media platforms that align with client objectives, industry trends, and digital marketing best practicesCreate strategic, client-specific content calendars to ensure a consistent and engaging brand voice across all channelsConduct initial content planning meetings with clients to gather goals, tone preferences, and key messaging pointsManage the integration of client social media accounts into Steer Social, our proprietary content management platformCreate and maintain Google My Business (GMB) profiles for all clients, including the development and scheduling of GMB posts to support local SEOCoordinate and manage the content approval process, including sending approval links to clients, collecting feedback, and implementing revisionsAssign graphic design tasks to the creative team based on content needs, branding guidelines, and platform specificationsSchedule approved content across social media channels and GMB using the Steer Social platform, ensuring proper formatting and link integrationAssign finalized blogs for publishing to relevant web teams, ensuring timely and error-free website updatesUpdate scheduled social media content with appropriate tracking links, blog URLs, and call-to-actions to drive measurable engagementMonitor email alerts for failed or expiring credentials and take corrective action to prevent posting disruptionsEnsure successful onboarding of new clients by setting up their profiles, platforms, and notification systems within Steer SocialTrack and report daily progress by submitting detailed status updates to the team lead, highlighting completed tasks, blockers, and upcoming deadlinesCollaborate cross-functionally with marketing, design, and product teams to ensure brand consistency and content alignment across all touchpointsContinuously improve content performance by identifying optimization opportunities and staying updated with social media trends, platform changes, and SEO best practicesAdapt quickly - priorities can shift, and you'll help us test new formats, channels, and storytelling stylesRequired QualificationsExceptional written and verbal communication skills, with a strong command of grammar, tone, and storytelling for diverse audiencesDemonstrated experience creating SEO-optimized content, including blogs, social posts, and local listings, with an understanding of keyword strategy and on-page SEO techniquesCreate high-performing SEO and SEM content, with a focus on ranking for competitive healthcare keywordsProficient in using content management systems (e.g., WordPress), social media scheduling tools, and Google My BusinessStrong organizational and project management skills, with the ability to manage multiple content calendars, deadlines, and client deliverables simultaneouslyDetail-oriented and quality-focused, ensuring that all content is accurate, error-free, and aligned with client brandingSelf-starter with excellent time management, capable of working independently in a fully remote environment while maintaining accountabilityClient-focused mindset, with the ability to gather and interpret client goals and translate them into actionable content strategiesComfortable collaborating with cross-functional teams, including design, web development, and client success, to ensure seamless content executionPreferred Qualifications3-5 years of professional experience in content creation, digital marketing, or content strategy, ideally within the healthcare or patient engagement spaceExperience working with healthcare, B2B, or regulated industries, with an understanding of compliance standards (e.g., HIPAA), patient trust, and provider reputation managementSkilled in keyword research and competitive analysis, with the ability to identify high-value keywords used by competing healthcare organizations to help drive patient traffic and improve search rankingsDeep understanding of social media best practices, particularly for healthcare providers looking to build trust, improve education, and enhance patient-provider communication across platforms like Facebook, Instagram, and LinkedInStrong client communication skills, with the ability to interpret feedback from healthcare professionals and translate it into patient-friendly, accurate, and engaging contentBasic understanding of web publishing and HTML, helping ensure content is not only readable and accessible but also structured in a way that supports health literacy and user experience for patientsStartup mindset - comfortable with ambiguity, speed, and taking ownership without heavy processStrong storytelling ability: able to turn data, trends, or complex healthcare workflows into content that connectsOrganized and detail-oriented, with the ability to juggle multiple projects and meet deadlinesExperienced in working cross-functionally with design, product, and sales teams in a startup settingBenefitsFully remote work environmentCompetitive salaryMedical insuranceOpportunities for professional growth in a rapidly scaling company