Country Marketing Manager Switzerland

Ready to take off in a fast-moving HR tech company?At Coople, we connect companies and workers through a platform built for flexible work. We’re looking for a strategic and hands-on marketing professional to lead campaigns across key Swiss industries – with a strong focus on healthcare, supported by retail, logistics and hospitality. In this role, you’ll own and execute campaigns that generate qualified B2B leads, attract Cooplers (our flexible workers), and drive commercial growth across email, paid social, landing pages, events and website content.

It’s a dynamic, people-driven role with real impact on how we grow the Swiss market. Your impact As a key member of the marketing team, you will take full ownership of Switzerland-specific digital and offline campaigns from strategy and concept to execution and optimisation. You’ll build and activate content across multiple channels and collaborate closely with sales, operations, and the global marketing team. This role is ideal for a generalist marketer with experience in B2B demand generation, strong digital campaign skills, and deep understanding of local nuances. You are data-driven, execution-focused, and ready to take initiative.

Your responsibilities Plan and execute integrated marketing campaigns with a focus on lead generation (B2B clients) and Coopler acquisition (workers), especially in the healthcare sectorAdapt global marketing strategies to local needs and develop your own market-specific ideas that move the needleOwn the end-to-end process: campaign design, asset creation, channel activation, performance tracking, and optimisationCollaborate with Sales and Operations to ensure commercial alignment and effective follow-up on leadsManage sector-specific initiatives (e. g.

healthcare campaigns, job board strategy, local events)Work closely with in-house digital marketing team to monitor and report on campaign performance using data to continuously improve impactRepresent the voice of the market within the wider marketing organisation, bringing customer insight and feedbackWhat you bring 5+ years of experience in marketing (ideally B2B) with strong campaign execution backgroundTrack record of independently running integrated campaigns with measurable business outcomesSolid experience in localised marketing and adapting global messaging to specific marketsHealthcare sector experience highly beneficialExcellent project management and communication skills, ideally combined with experience in tools like Pardot, Meta, LinkedIn Ads, CMS and reporting platforms Native-level German and fluent English (written and spoken); French is a plusStrategic mindset with a hands-on attitude and strong sense of ownershipAbility to work in a fast paced and agile environmentStrong interest in AI developmentsWhy Coople We’re more than a platform:

we’re building a movement around flexible work and human connection. Our vision is a world where flexible work empowers businesses and talent to reach their full potential – seamlessly, fast, and human at its core. Our mission is to build the platform where companies and workers prefer to manage and connect for flexible work. At Coople, you’ll work in a culture that values:

Agility – We adapt fast and embrace changeCollaboration – We work across teams and bordersEmpowerment – We take ownership and support each otherFairness – We value transparency, equity, and respectPassion – We care deeply about our work and its impactIf that sounds like you, we’d love to meet!