Copywriter (Arabic)

Job Title: CopywriterReports to: Creative ManagerIndustry: Automotive Location: DubaiSalary: AED 15,000Summary: Seeking a bilingual Copywriter (English & Arabic) to craft compelling advertising copy across all platforms and campaigns. The Copywriter will be responsible for ensuring consistency of messaging, adapting content fluently between English and Arabic, and maintaining the cultural sensitivity required for effective communication in the UAE market.Key ResponsibilitiesWrite and adapt bilingual copy for campaigns across various marketing channels including digital, print, social, and OOH platformsCollaborate with the Creative Manager, Social Media Manager and Advertising Manager to align messaging with campaign objectivesDevelop headlines, taglines, scripts, and content that resonate with both English and Arabic audiencesEnsure cultural sensitivity and accuracy in all translations and adaptationsProof read, edit, and refine content for accuracy, tone, and brand consistencySupport creative brainstorming sessions with concepts, messaging ideas, and content frameworksContribute to website, social media, press releases, and marketing collateral with bilingual contentSkills & Qualifications RequiredEssentials Bachelor’s degree in Communications, English/Arabic Language, Journalism, or related field3-5 years of bilingual copywriting experience in the UAENative Arabic fluency with professional-level English proficiencyPortfolio showcasing bilingual advertising content across digital, print, and social channelsKnowledge of SEO copywriting practices and digital engagement strategiesStrong proofreading and editing skills in both Arabic and EnglishAbility to work under deadlines and manage multiple content projects simultaneouslyExperience with automotive, luxury, or lifestyle brands preferredTechnical KnowledgeExperience writing content for digital advertising, websites, and social platformsUnderstanding of SEO keyword integration and best practices in bilingual copywritingKnowledge of OOH and print advertising requirements for headlines and disclaimersProficiency in editing and proofreading tools for both English and Arabic contentFamiliarity with brand guidelines, OEM communication standards, and UAE advertising regulations