Copywriter

Job OverviewThe Copywriter will be responsible for developing creative, persuasive, and original content for a variety of media platforms including digital, social media, campaigns, and branding projects. You’ll collaborate closely with the creative and marketing teams to ensure content is consistent, impactful, and aligned with audience expectations.Focus Industry: Coaches, Consultants & Course CreatorsMain ResponsibilitiesWrite direct response copies that generate leads and sales. Create Landing Page Sales Copies, Ad Video Scripts, and Ad Image Copies. Understand the psychology behind conversions and use emotional triggers in writing. Required Clarity & Knowledge AreasGood understanding of Meta Ads, Landing Pages, and Sales Funnels. Must know funnel types like Webinar Funnel, VSL Funnel, and Digital Product Funnel. Familiarity with direct-response concepts from experts like Alex Hormozi, Sabri Suby, and Russell Brunson is a plus. Awareness of Indian coaching industry and creators like Siddharth Rajsekar, Himanshu Agarwal, Uability, and platforms like Graphy, TagMango, Exly, etc.Performance AwarenessShould understand basic performance metrics like: LPCR – Landing Page Conversion Rate CTR – Click Through RateHow Copy Influences These NumbersWhat We OfferWork-from-home flexibility with fixed work hours (9 AM – 6 PM). A creative and collaborative environment that values innovation. Exposure to diverse media projects and campaigns. Competitive salary of ₹20,000 – ₹30,000 per month (based on experience). Opportunities for professional growth and skill development. Skills: media,writing,digital