Copywriter

Role OverviewWe are seeking a talented and detail-oriented Content Writer / Copywriter to craft sophisticated, persuasive, and brand-aligned content for premium audiences, including investors and global clients. In this role, you will help shape the brand’s voice and narrative, reflecting our commitment to excellence, innovation, trust, and contemporary luxury.You will work closely with the Marketing team - Creative Lead, Graphic Designer, Video Editor, Social Media Manager, Event Manager, and our Digital Marketing Agency - to produce cohesive and engaging content across online and offline platforms.Key ResponsibilitiesDevelop, refine, and maintain the brand’s tone of voice across all communication channels.Create compelling and strategic copy for websites, press releases, brochures, social media, email campaigns, video scripts, event materials, and more.Collaborate with creative and marketing team members to ensure copy and visuals are aligned.Work with the Digital Marketing Agency to optimise content performance and maintain consistency across all digital platforms.Edit, proofread, and review content for accuracy, clarity, and brand alignment.Monitor audience engagement and campaign performance to refine messaging and improve effectiveness.Contribute to the development of editorial and visual identity guidelines.Support company initiatives by producing marketing collateral, campaign assets, and other written materials as needed.Qualifications & RequirementsBachelor’s degree in communications, Marketing, English, Journalism, or a related field (preferred).Strong command of English with excellent writing, editing, and storytelling abilities.Minimum 2 years of experience in copy writing, ideally within real estate, luxury, hospitality, or lifestyle sectors.Demonstrated ability to craft content for premium or sophisticated audiences.Understanding of content strategy, tone of voice development, and storytelling principles.Experience collaborating within cross-functional creative and marketing teams.Familiarity with CMS platforms, digital publishing, and SEO/AEO best practices.Proficiency in Microsoft Office and other creative collaboration tools.Ability to manage multiple projects and meet deadlines in a fast-paced environment.