Our Client• A leading Chinese FMCG company with strong domestic presence, now accelerating global growth• Established business in Hong Kong and Southeast Asia, seeking to expand international footprint• Diverse food & beverage portfolio with significant untapped potentialThe ChallengeTransform an RMB 400-500M international business unit from regional player to global contender by:
Building brand equity for markets beyond OEM/private labelEstablishing scalable operations in new territoriesLeading cross-functional teams across commercial, marketing and supply chainYour Mission• Develop and execute portfolio strategy across SEA and new markets• Lead 40+ team members spanning sales, marketing, R&D and supply chain• Drive both immediate results and long-term market development• Balance entrepreneurial growth with corporate governance requirementsWho Will Succeed✔️ 15+ years in FMCG leadership with P&L accountability✔️ Proven track record in SEA market development✔️ Blend of strategic vision and operational execution skills✔️ Fully bilingual (English & Mandarin)✔️ Comfortable with 30% regional travelWhy This Role?► High-visibility position reporting to C-suite► Opportunity to build an international business unit
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