Country Marketing Lead (KSA)

Remote within KSASalary: Competitive plus equityWe are looking for a passionate and experienced Marketing Leader to oversee and drive our marketing efforts in Saudi Arabia. You will be responsible for developing and executing comprehensive GTM plans and marketing strategies that align with our growth objectives in KSA and managing the country’s marketing specialists.You must be fluent in Arabic and English, must have been raised in Saudi Arabia or have been managing markets operating in the kingdom. Saudi Nationality is preferred but not a must.Day to dayYou will be developing and leading the brand marketing strategy for Muzz in Saudi ArabiaDevelop, elevate and drive brand strategy and omni channel campaign execution and own brand health initiativesIdeate, curate, deliver and manage creative and strategic marketing campaigns that drive organic sign ups alongside always-on marketing efforts that help us build our brandManage external agencies and internal resources to develop integrated campaigns (briefing, providing strategic feedback, production)Help us build our content strategy: Analyse consumer and audience insights to translate them into marketing personas and strategies/activationsWork collaboratively and cross functionally with data science, product marketing, brand and studio teams to drive progress against key business objectivesBe analytical & data-driven in all decision making and monitor the effectiveness of marketing campaigns on brand awareness and user acquisitionLead, manage, and inspire a team of marketing specialists in your country; Bring your skills, experiences and previous learnings on board and help forge a world class collaborative culture Be accountable to driving growth and impact across all key business KPIs and subKPIs: Organic Sign ups , CPI, Organic Search, Brand health etcReport monthly on progress and results of campaigns/initiatives to senior leadershipWhat we're looking forAn experienced and passionate marketing leader that is comfortable developing and executing marketing strategies , is creative and analytical and cares a lot about developing our brand, values and mission statementSomeone that has ideally written or is able to write the roadmap for a best in class brandYou have a proven record of delivering successful omni channel campaigns focused on brand awareness and user acquisition, that drive audience engagement while always monitoring what users loveSomeone with consumer app experience with a track record of delivering work with measurable business results on time and on budgetExperience using data and metrics to measure impact and pivot accordinglyStrong attention to detail and organisational skills with excellent communication, management and interpersonal skillsA sophisticated understanding of the media landscape, ideally coupled with agency experience or excellent consumer app experienceRequirements3-4 years professional experience as a brand marketing manager on brand side, or extensive experience agency side , with the ability to showcase brand building workA track record as a senior marketing leader with direct experience leading highly visible omni channel marketing campaigns in KSAConsumer app experience with a successful record of delivering work with measurable business results on time and on budgetThrives in a fast paced environment and has ability to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiativesStrong attention to detail and organisational skills with excellent communication, management and interpersonal skills,A solid understanding of the Muslim culture, ability to envision who the brand should be work with that align with Muzz's vision, ideally coupled with agency experience or excellent consumer app experience