Head of Digital Content | DTC Brand

Head of Paid Content | DTC RetailIdeally Slovenia – or Madrid, Oslo, Amsterdam, MunichA brilliant opportunity to take the reins of a high-impact content team within a fast-scaling DTC brand. If you’re a strong writer with a digital background, who understands the power of storytelling within the customer journey - this one’s for you. Why join?One of the most successful areas of the business, with high-performing content funnels that deliver impact. Work closely with senior leaders across marketing and product, with a lot of influence and visibility.

A creative role where you can shape ideas, guide copywriters, and evolve a proven strategy. Smart, international team, with big ambitions and fast growth. Opportunity to lead and optimise a content function with hundreds of live articles and funnels in place. Work with an incredible Marketing Director who is both supportive and gives you plenty of autonomy. The roleYou’ll be responsible for all long-form creative content across third-party partner sites - branded articles, advertorials, and educational content that pulls readers through a complex but proven funnel. You’ll:

Own the creative and strategic direction of partner content funnels, working with internal and external stakeholders to shape stories that convert. Lead and mentor a team of three copywriters, guiding tone, structure and storytelling. Translate performance insights from the data team into creative improvements. Optimise and evolve existing funnels, identifying click-through gaps and drop-off points. Get under the skin of the product to tell compelling stories - from headline to CTA. YouThis is a rare mix of creative and strategic thinking - you’ll be someone who:

Is a strong writer, editor, and creative thinker, with long-form experience a must. Has a solid background in digital content creation. Understands how content plays into wider digital marketing funnels. Is confident working with senior stakeholders and cross-functional teams. Has led or mentored copywriters or content creators. Is curious about product, and what makes people click. Doesn’t need to be deeply analytical – but happy using performance data to drive stronger content.