Creative Designer

Department: MarketingLocation: NairobiDescriptionWe are looking for a dynamic and innovative Creative Designer to join Peach Cars' marketing team. This individual will be responsible for developing high-quality visual content across various platforms, ensuring consistency with our brand identity, and driving engagement with our target audiences. The role encompasses design, video production, and photography to support marketing campaigns and initiatives.Key ResponsibilitiesSpecifically, the Creative Designer at Peach can expect to own the following elements:Content and Brand StrategyCollaborate with the marketing team to brainstorm and execute creative concepts for campaigns.Content ProductionDesign and produce compelling static and motion graphics for social media, website, advertisements, and other marketing channels.Conceptualize and create high-quality videos, reels, and still images for use in digital campaigns and promotional materials.Plan, shoot, and edit photos and videos, ensuring alignment with campaign objectives.Ensure all creative content aligns with Peach Cars’ tone, style, and marketing goals.Maintain and enhance the visual brand identity of Peach Cars across all platforms.Performance ManagementWork closely with the “Content Delivery” team, both paid (performance marketing) and unpaid (community engagement), to set metrics for assessing the effectiveness of content and then use these metrics to review and iteratively improve on contentCampaigns and ActivationsWhen necessary, participate in online and offline activities as part of the Marketing team.Knowledge ManagementManage and organize a library of all creative assets for future use.Market AwarenessStay updated on digital marketing trends, particularly in the automotive industry, to implement best practices that enhance engagement.Stay updated with the latest design and video production trends, tools, and techniques.Research and apply the latest strategies in social media marketing to continuously improve performance.Skills, Knowledge And ExpertiseA Bachelor's degree in Graphic Design, Visual Arts, or a related field.A minimum of 2 years of experience in video production, photography, and graphic design.Excellent verbal and written communication skills are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial, with a keen eye for detail and creativity.Proficiency in using video editing tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.).Proven ability to work under tight deadlines and manage multiple projects simultaneously.Experience working collaboratively with cross-functional teams, such as marketing, design, and customer service, to ensure cohesive messaging and branding.Skills in building from the ground up and maintaining strong relationships with online communities, including handling inquiries and feedback on time.