Creative Strategist

We're recruiting for a wellness brand offering plant-based, clinically backed supplements that support immunity, gut health, and daily vitality—clean formulas, third-party tested, and trusted by customers across the globe. This freelance Creative Strategist role will drive performance-focused, direct-response growth across paid social and full-funnel creative, operating with speed, rigor, and a data-driven testing mindset.Language: EnglishAvailability: 30-40 hours / weekTime Zone: CETWork Type: FreelancerNiche: Health & WellnessPayment (Negotiable): $ 5000-7000 (+performance bonuses)Role DetailsResponsibilitiesOwn end-to-end performance creative strategy across paid social/video (concept, scripting, briefing, production, iteration), driving measurable lifts in CTR, CVR, and ROAS.Build a rapid test-and-learn pipeline for hooks, angles, formats, offers, and landing pages; set clear hypotheses and kill/scale rules to improve CAC and MER weekly.Develop high-velocity UGC and editorial-style ads with strong, compliant direct-response copy, voiceovers, and storyboards that tackle key pains, objections, and proof.Partner with media buyers to align creative with audience segmentation, placements, and budgets; translate in-platform diagnostics into the next creative swings.Source, brief, and manage creators/editors; maintain a creative library, naming conventions, and tagging to isolate winners and inform iteration.Turn insights into CRO actions: wireframe and brief landing pages/PDPs, run A/B tests, and optimize for speed, clarity, and conversion.Mine customer reviews, support tickets, and social comments to surface message-market fit, refine angles, and build credibility stacks.Extend winning angles into retargeting, email/SMS flows, and upsell paths to grow LTV and payback speed.Report weekly on creative performance, learnings, and next bets; move fast, cut losers, and scale winners with discipline.Must-HavesProven track record leading performance-focused DTC creative strategy in health and wellness or adjacent categories, with a portfolio of scaled winners.Deep experience with aggressive direct response marketing, including offer construction, hooks, urgency/scarcity, social proof, and compliant claims.Hands-on with Meta and TikTok ad creative development and testing frameworks; comfortable reading platform diagnostics to guide iterations.Strong direct-response copywriting and short-form video scripting for UGC and ad concepts.Experience briefing/managing creators and editors; ability to scale UGC pipelines reliably.Working knowledge of CRO and landing page optimization; able to brief wireframes and run A/B tests using standard tools and analytics.Data fluency across ROAS, MER, CAC, LTV, CTR, CVR; translates insights into concrete creative actions.Excellent English communication; available 30–40 hours per week in CET.Nice To HavesExperience with supplements/nutraceuticals advertising standards and compliance across major platforms.Light motion design or editing skills to self-iterate variations quickly.Familiarity with creator sourcing and affiliate/influencer partnerships for seeding and whitelisting.Lifecycle marketing experience to adapt top-of-funnel angles into email/SMS and retargeting sequences.Comfort with qualitative research (surveys, interviews) to inform messaging.Personal interest in health and wellness.BenefitsPerformance upside via base-plus-bonus structure with meaningful earnings potential tied to winning creative.Flexible, fully remote engagement with autonomy and ownership over outcomes.Fast-testing environment with direct access to decision-makers and quick feedback loops.Potential to increase base compensation for top performers based on impact.