Credit Card Regional Head

Key Responsibilities:Strategy & PlanningDevelop and implement the offline sales channel strategy aligned with overall credit card business goals and define acquisition strategy and targets by team, area, and activities sales model.Forecast sales volumes, track performance, and identify improvement opportunitiesChannel ManagementOversee all offline acquisition channels including Direct Sales Agents (DSA), DMS, branch sales teams, events, booth activities, corporate and merchant partnerships and field and roadshow campaignsOptimize sales productivity, conversion rates, and cost per acquisition (CPA).Implement data-driven strategies to identify high-potential locations and customer segments. direct sales team and in-branch acquisition efforts.Sales Governance & QualityEnsure all acquisition activities comply with BOT Market Conduct, KYC, AML, and regulatory standards.Strengthening sales governance through regular audits, process reviews, and quality checks and always monitor sales quality indicators e.g. approval rate, activation rate, early delinquency and take corrective actions.Standardized sales scripts, onboarding materials, and customer communication guidelines.Collaborate with product teams, credit risk and operations teams to improve approval rates, turnaround time, and customer experience to ensure seamless customer onboarding and fulfillment.Provide feedback on customer insights, suggestions, process gaps, and product competitiveness.Partner with digital and analytics teams to support lead allocation and hybrid acquisition models.Team LeadershipLead, train, and motivate team leader and sales staff networks to achieve targetBuild a high-performance sales culture through structured KPIs, recognition, and rewards.Develop sales capability through continuous coaching and product knowledge training.Manage manpower planning and recruitment for sales growth and coverage expansion.Qualifications:Bachelor’s degree in business, Marketing, Finance, or related field.MBA or equivalent postgraduate qualification preferred 10+ years of experience in consumer financial services, with at least 5 years in credit card or unsecured lending sales management.Proven track record in managing large field sales organizations or DSA networks.Experience in channel setup, scaling, and productivity management.Strong understanding of credit card products, credit policies, sales compliance and direct knowledge in managing cards issuing business would be advantaged.Strong knowledge of sales planning, product marketing, people development, data analysis and performance tracking.Good English communication skills for business communication for both of verbal and written.Computer literate in Microsoft Word, Excel and Power Point.