CRM Manager

For more than 35 years, Eren Retail has been bringing the world’s leading brands to customers in Turkey. In 1990, the company entered into a partnership with Devanlay, beginning the licensed production and distribution of Lacoste. Since then, Eren Retail has served as the Turkish distributor for globally renowned brands such as Burberry, Gant, Nautica and Converse.In 2008, it launched Occasion stores, followed by the creation of the SuperStep store concept in 2012. Strengthening its online presence in 2020 through a multi-channel strategy, Eren Retail redefined retailing as an experiential journey with House of SuperStep.Expanding its portfolio with brands such as Intersport, SuperKids, Fashfed, United4 and HeartBeat, Eren Retail continues to operate with an experience–focused strategy. Today, the company has a presence in 25 countries, employs over 8,000 people and manages nearly 700 stores along with 17 digital channels worldwide.In line with our innovative approach to enhancing the customer journey across all channels, we are looking for a CRM Manager to design and deliver premium experiences for our brands.Job DescriptionAct as the primary CRM & Loyalty business partner for assigned brands, e-commerce, and sales teams, owning the CRM roadmap and its financial impact (incremental revenue, CLV uplift, ROI),Translate business goals into actionable CRM campaigns and loyalty tactics aligned with brand positioning and commercial objectives,Build a deep understanding of customer needs through research, data analysis, and insights,Develop and implement cross-channel, lifecycle-based CRM strategies (onboarding, activation, growth, retention, win-back),Design and tailor loyalty program mechanics (tiering, rewards, gamification) to brand and customer behaviors,Manage the full loyalty member lifecycle and monitor core KPIs (enrollment, redemption, churn),Partner with Data & Analytics to enhance segmentation (RFM, lifecycle, affinity) and define new data requirements,Ensure CRM systems and MarTech tools effectively support the sales funnel from lead to repeat purchase,Lead CRM and data strategy for key promotional events, seasonal campaigns, and product launches,Oversee campaign planning, segmentation, execution, and a structured test-and-learn agenda (A/B tests, control groups),Manage end-to-end campaigns across email, SMS, push, in-app, and onsite channels, ensuring consistent messaging,Design retention, upsell, and cross-sell strategies to grow customer value,Monitor sales performance and proactively recommend actions to support targets,Manage CRM budgets, analyze promotion and communication costs, and optimize ROI,Analyze campaign results and prepare regular performance reports and stakeholder presentations,Manage relationships with agencies and partners to support execution and enhance the loyalty value proposition.QualificationsBA/BS degree in a relevant field,Minimum 6 years of experience in CRM, loyalty programs, campaign management, and data-driven reporting,Preferably experience in a multi-brand, omnichannel (online + offline retail) environment,Hands-on expertise with modern CRM & MarTech tools (e.g., Emarsys or similar), plus experience with CDPs/data hubs and BI tools (Power BI, Tableau, Looker),Strong stakeholder management and communication skills, with the ability to influence senior leaders and collaborate cross-functionally,High integrity, ownership mindset, and the ability to manage complex priorities with transparency,Proactive, organized, results-oriented, and able to drive initiatives end-to-end,Strategic, analytical, and creative thinker with a track record of turning insights into impactful CRM/loyalty actions,Strong customer-centric mindset, balancing experience with commercial impact,Excellent written and spoken English,Advanced MS Office skills, especially Excel.