CRM Manager (PL or CZ/SK markets)

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth, driving retention, engagement, and long-term success. As they continue to grow, they are looking for a CRM Manager to focus on the Polish or Czech/ Slovakian speaking market, creating localized and effective campaigns that drive results across both casino and sportsbook verticals. This role is perfect for a CRM professional with experience managing market-specific campaigns who wants to take their expertise to the next level. As a CRM Manager, your primary focus will be creating and delivering tailored CRM initiatives for Polish or Czech/ Slovakian players, leveraging your insight into customer preferences and the regulatory landscape to maximize satisfaction and engagement. You will work across both casino and sportsbook products, ensuring a seamless and engaging player experience. Responsibilities:· Develop and manage localized CRM strategies for the Polish or Czech/ Slovakian markets (Email, SMS, push notifications, onsite messaging, etc.)· Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation· Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI· Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns· Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights· Ensure all campaigns are compliant with local regulations and responsible gaming practices· Act as the main point of contact for all CRM-related initiatives in PolandRequirements· 3+ years of experience in a CRM role within the gambling or online gaming industry.· Experience working with the Czech and Slovakian igaming markets and familiarity with licensing requirements.· Hands-on experience with CRM systems like Braze, Optimove, Symplify, Salesforce Marketing Cloud, or similar platforms.· A solid understanding of customer segmentation, campaign performance analysis, and retention strategies.· Experience working with both casino and sportsbook products is a strong advantage.· Strong organizational skills and the ability to multitask in a fast-paced environment.· Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis· Excellent communication, planning, and organizational skills· Self-starter with the ability to work independently in a fast-paced environment· A proactive and collaborative attitude, with an eagerness to learn and grow within the role.· Proficient communication skills in English as well as Polish or Czech/ Slovakian languages. What is on offer?· Play a key role in a regulated, high-growth market.· Competitive salary and performance-based bonuses.· Clear growth paths and professional development in CRM and the gambling industry.· Be part of a multicultural, innovative team where your input matters.