CRM Specialist

About the company:At Almosafer (part of Seera Group), we’re not just part of the travel industry, we’re helping shape its future.As Saudi Arabia’s leading travel company, we serve millions across every segment of the travel and tourism ecosystem.Rooted in our name “Almosafer,” meaning the traveler, we strive to make every journey seamless, personal, and purposeful. Our diverse platforms and services are built to deliver enriching experiences that reflect the spirit of Saudi Arabia and the wider region.We’re united by a bold vision:To be the undisputed leader in travel services, fostering lasting connections and setting new benchmarks for excellence in the Kingdom and beyond.Our team across Saudi Arabia and the wider region blends deep cultural understanding with forward-thinking innovation, shaping a new standard for travel in the region.About the role:The CRM Marketing Specialist will play a hands-on role in managing end-to-end CRM campaigns for Almosafer’s travel business (Flights, Hotels, and ancillary products). The role requires a blend of technical and marketing skills — working within the Marketing Automation ecosystem. The ideal candidate is detail-oriented, analytical, and creative, with a strong understanding of customer journeys and retention strategies within the travel or e-commerce industry.It will require testing integrations, validating customer journey flows, and ensuring smooth campaign execution. They should demonstrate a high level of analytical and critical thinking skills, with the ability to clearly articulate the results and recommendations.Key ResponsibilitiesPlan, set up, and deploy CRM campaigns across Email, Push Notifications, WhatsApp, SMS, and in-app channels.Build and maintain audience segments based on customer behavior, booking history, and lifecycle stage.Support A/B and multivariate testing to improve engagement, click-through, and conversion rates.Manage campaign calendars to ensure timely delivery across ongoing, seasonal, and promotional initiatives.Coordinate with design, content, and product teams to ensure creative alignment and technical accuracy.Track, analyze, and report campaign performance through weekly and monthly dashboards.Build and maintain automated lifecycle journeys, including onboarding, reactivation, cross-sell, loyalty, and abandonment flows.Monitor campaign health, ensuring strong reachability, deliverability, and opt-in rates.Identify and resolve issues in event triggers, audience syncs, and message logic.Collaborate with Marketing and Brand teams to ensure messaging consistency and alignment with business goals.Analyze user behavior and segment performance to derive actionable insights.Recommend strategies to improve customer retention, cross-sell, and repeat booking rates.Stay updated on CRM and marketing automation trends to support continuous improvement.Profile Requirements2-5 years of relevant experience in marketing automation CRM tools - Moengage, Braze, Appsflyer, Branch, Infobip or any other similar B2C marketing automation toolsAnalytical mindset with comfort in working with data and performance metrics.Good understanding of segmentation, user journeys, and retention logic.Proficiency in Excel and PowerPoint/Google Slides for campaign tracking and presentations.Being you @ Almosafer:At Almosafer, our teams work with purpose, clarity, and a shared commitment to doing things the right way.Whether you're building platforms, supporting travelers, or shaping strategy, your work connects to something bigger. Across functions and locations, we value accountability, trust, and collaboration - and we create the structure and space for you to contribute meaningfully from day one.Here, you will find:A purpose-led workplace where your ideas can create real impactOngoing learning and development to help you grow with intentionRecognition that celebrates your wins, both big and smallA community built on trust, curiosity, and shared momentumNo matter where your journey started, at Almosafer, you will find space to grow, connect, and contribute meaningfully.