CRO EXPERT COACH

Website Optimisation & CROFull-Time, Salaried Coaching RoleAbout The RoleYou are a conversion-obsessed expert with a sharp eye for UX and website experience. You’ve spent the last 3+ years deep in the trenches of successful e-commerce brands, running audits, optimising product pages, improving user flows, and lifting conversion rates. You don’t just know what a good site looks like—you know why it converts.You understand mobile-first behaviour. You can spot the leaks in a funnel in minutes. You’ve worked with heatmaps, scroll tracking, and A/B tests. You know how to turn customer confusion into clarity with better copy, smarter layouts, and intentional design.You’re also confident on camera. Whether reviewing websites live, delivering content modules, or jumping on stories to break down CRO tips, you love sharing your knowledge. You’re excited to become one of the faces of SHE-com’s coaching team.Most importantly, you genuinely care about helping female founders succeed. You’re energised by their wins and passionate about turning traffic into tangible results.The OpportunityThis isn’t just a behind-the-scenes optimisation role. You’ll be leading SHE-com’s website and CRO coaching. You’ll guide members through audits, host coaching calls, provide feedback in real-time, and show up as one of our social media experts.If you’ve spent years lifting conversion rates for e-commerce brands and you’re ready to use that expertise to help hundreds of women build better websites, this is your moment.What You'll DoWebsite Audits: Run detailed CRO audits for member websites, identifying conversion blockers and giving clear, actionable feedbackCoaching Calls: Deliver 1:1 and group coaching sessions focused on improving UX, CX, navigation, design, copy, and conversionLive Training: Host regular sessions on conversion strategies, website best practices, and optimisation frameworksOn-Camera Content: Appear on camera across social platforms and inside our programs as a trusted face of website optimisationCX & UX Coaching: Help members understand their customer’s journey and make strategic site improvementsFunnel Fixes: Teach members how to improve collection pages, product pages, checkout flows, and post-purchase experiencesCopy & Layout Guidance: Give practical, easy-to-implement suggestions that make immediate impactResource Creation: Contribute templates, checklists, and guides that help members implement CRO techniques fastWhy This Role Is DifferentBig Impact: You’re helping hundreds of women turn website traffic into sales every single dayCreative and Strategic: You’ll use your CRO brain and your teaching skills to build better outcomes for real brandsVisibility: You’ll be one of the faces of our coaching team, recognised and valued by our communityRemote Flexibility: Work from anywhere while being part of a connected, purpose-led teamGrowth Trajectory: This is a high-impact role with potential to grow into leadership across our coaching programsCommunity Access: Join a team of expert coaches, attend live events around Australia, and be fully immersed in the e-commerce worldWhat We're Looking ForE-commerce Experience: At least 3 years working in UX, CRO, or website optimisation for product-based e-commerce brandsConversion Expertise: Deep knowledge of funnel behaviour, mobile UX, on-page layout strategy, and site performance metricsAuditing Skills: You can identify CRO issues in minutes and explain the fixes clearly and simplyOn-Camera Confidence: You’re ready to show up regularly across SHE-com content, confidently sharing your expertiseTeaching Ability: You can simplify CRO concepts for beginner and intermediate e-commerce foundersTools Proficiency: Familiar with tools like Hotjar, Google Analytics, Shopify, Klaviyo, page builders, and basic split testingMission-Driven: You care about supporting women to grow their brands and see measurable progressFull-Time Role: This is a full-time, salaried positionWhat Success Looks LikeMembers see increased conversion rates, better site performance, and fewer abandoned cartsYou’ve created a set of go-to CRO frameworks used across our Academy and Scale programsYou’re a visible expert in the SHE-com community, delivering content and coaching that members rave aboutYou’ve helped hundreds of female founders feel more confident in their websites and see real resultsYou bring fresh strategies, positive energy, and expert-level support to our teamHow To ApplyIf you’re ready to turn your CRO expertise into meaningful impact for female entrepreneurs, we want to hear from you.Email your resume and a brief cover letter along with a 2 minute video explaining: Your biggest website optimisation win and what results it delivered Why you’re passionate about helping female founders grow One CRO trend or tool you think every founder should be using right nowSend to: careers@shecom.coSubject line: CRO Coach ApplicationSHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.