Media Planner

WHO WE ARECrossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way.

We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more. YOUR ROLEThe Planner leans into our strategic media plan development and is ultimately responsible for being able to speak to the holistic plan narrative, including tactical details and campaign performance. A Planner utilizes their knowledge of media strategy and channels to ensure strategic rigor is maintained throughout the entire plan. A successful Planner is resourceful, organized, and energetic throughout the planning process.

A strong communicator, they are comfortable in a fast-paced industry and handling multiple projects. At Crossmedia, it’s more than just doing the job; it’s about doing things the right way and living our values of Trust, Reason and the Pursuit of Happiness. Trust is about how you show up as a person – being dependable, respectful, and honest. Reason reflects the quality of your workand the thoughtfulness behind it. And the Pursuit of Happiness is the environment that you help create – one where people feel included, supported and inspired. Key responsibilities of a Planner include:

Reliable, ethical & operates in the best interest of agency & clients Maintains and grows a foundational knowledge of media planning - online and offline media channelsCollaborates with Investment, Analytics and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendationWeekly status calls and serves as the main point of contact with clientsManages client budgets and upkeep of flowcharts to maintain holistic media plan accuracyMonitoring the pulse on changing media and client trends (meetings with external teams and education opportunities)Collaborates on tactical presentations ensuring the Investment team has a clear story and approachMaster tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI.

First ‘gatekeeper’ and reviewer for Assistant’s work. Full comprehension of processes and procedures, and able to clearly and effectively communicate this to assistants and clients. Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc.

, in support of full narrative from Supervisor and DirectorFully comprehends client business objectives and the role media is meant to play in accomplishing themProactively encourages media + creative integration through cross-agency presentations and timelines Focuses on a quality product, adhering to Crossmedia’s high standards Develops holistic, strategic media plans and respective documents in partnership with Supervisor and Director presents findings to key stakeholders. Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.

Successfully interrogates tactical plan details to ensure strategy pull throughUnderstands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc. Encourages thinking outside of the box, including “limitless pursuit” ideas free from the restrictions of brief parametersDevelops strategic media POVs for clientsPersonal efforts generate satisfaction – clients, team, company Participates in training to enhance their professional growth. Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth. Provides a genuine, valuable experience for our clients, feeling a sense of partnershipDisplays a high level of personal dedication and motivation. Positively contributes to Crossmedia culture.

Troubleshoots team issues and concerns. Builds esprit de corps through strong team communication. REQUIREMENTS: 1- 2+ years of experience in media planning, preferably within an agency settingA thorough knowledge of all media channelsExcellent communication and interpersonal skillsDetail-oriented, organized, able to multitask, and work well under pressureSolid organizational skills including attention to detail and multi-tasking agility. Strong listening skills and believes good thinking can come from anyone and any placeA team player willing to compromise their point of view in support of others. Salary $62,000 -$75,000k. Commensurate with experience.

Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position. CROSSMEDIA BENEFITSOur principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional and professional well-being of our people, including: Work from anywhere flexibility including hybrid/remote office options to empower you to work your way (depending on role).

Open PTO policy and paid sabbaticals at significant milestone anniversariesHealthcare and Wellness options and agency-wide physical & mental health support401(k) with company match, student loan relief program and financial counseling supportGenerous paid parental leave policyLife milestone recognition & supportThe Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)Cell phone/tech reimbursementStudent Loan payment planTuition reimbursementAnd burgers – lots and lots of burgersCOMMITMENT TO DIVERSITY AND INCLUSIONDiversity is in our DNA.

As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.