Crypto. com is seeking a CRM Specialist (TradFi) to support the execution of cross-channel communications for our up-and-coming e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages. Ā The CRM Specialist (TradFi) will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs.
The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously. ResponsibilitiesCollaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategiesAssist CRM Manager in planning and executing CRM & campaign programsDrive platform retention, engagement, and usage metrics (e. g.
new-fund deposit, cross-selling conversion)Manage user segmentation, communication delivery (emails, push notifications, in-app messages), and performance evaluationUse data analytics to anticipate user behavior, including product preferences and purchasing patterns, to create new touchpoints and implement targeted upselling and cross-selling strategies within an optimized frameworkConduct comprehensive experiments throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagementPlan and integrate data points with the CRM applicationsCoordinate analysis of industry trends to meet business objectivesCreate hypotheses, run A/B tests, and apply basic statistics to improve campaign performanceRequirementsMinimum 2 years of experience in growth, marketing, CRM or BA rolesRobust knowledge of digital assets and traditional fianceĀ In-depth understanding of economic trends and analyzing market indicatorsĀ (TradingView charts, such as EMA, MACD, RSI, and Bollinger bands)Proficient in delivering campaigns and managing automation with rigorous A/B testingSensitive to numbers, logical thinking, and analytical skillsProven track record of using data and analytics tools to increase performance and enhance customer experienceExcellent command of English; Mandarin proficiency is a bonusExcellent project management and communication skillsExperience working to enable marketing personalization and dynamic content with 1st and 3rd party dataExperience in SQL or HTML is an advantageFamiliarity with CRM software (e.
g. , Braze, Hubspot, Salesforce) is a plusDemonstrates a strong sense of ownership, responsibility, and commitmentSelf-directed learner with a motivated attitudeQuick to adapt to ever-changing and volatile market conditionsInterest in and familiarity with financial news preferred
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