Growth Partnerships Manager APAC

The regional area for this role covers Australasia, and South East Asia; with some additional coverage in other areas of Asia as regulations permit.  As a regional Growth Partnerships Manager, you will be an individual contributor with hands-on responsibility for our network of affiliates, influencers and key opinion leaders (KOLs) in your region. You will be the point of contact in your regional area for implementing product marketing campaigns and launching partnership initiatives. Reporting to the Global VP for Growth Partnerships, your role will sit within the Growth team.

You will have autonomy in your regional area to make decisions about which partners you work with, and how you develop regionally applicable campaigns. You will work with your manager to create a personal development plan, ensuring that you continue to have the skills and knowledge to excel in your career. Your primary focus will be on delivering measurable improvements in KPIs by developing and implementing initiatives that meet your regional partnership targets.

You’ll be building influencer campaigns alongside our product and marketing teams, to ensure that new features, product releases and marketing campaigns are effectively picked up and adapted for our influencer partners. You’ll then create post-campaign analysis to advise on improvements for future campaigns - presenting these to the other members of the team to share best practices.  From time-to-time you may be asked to represent Crypto. com at partnership and industry events within your regional area; with the aims of  meeting with new partners, developing partner relationships, and having valuable conversations with industry peers.

ResponsibiliesRegional Partnerships growth and initiatives: Develop and execute tailored partnerships initiatives to drive growth across product areas such as crypto, cards, and moreIdentify opportunities and build a prospect pipeline of new affiliates, influencers and KOLs.  Propose and implement partnership recruitment and retention strategiesHands-On Partnership Management:

Act as the initial point of contact for partnership escalations in your region, managing relationships with affiliates, influencers and KOLsCollaborate with marketing and product teams to send regular regionally-applicable newsletters to your partners, with support from our agencyWork closely with our external agency to design, implement and optimise partner campaigns - ensuring clear communication and on-time deliveryCross-Functional CollaborationCollaborate with Marketing, Product, Legal and Analytics teams to develop integrated partnership processes seamlessly into existing workstreamsServe as the primary point of contact for regional partnerships, working closely with our agency to prioritise projects and resolve issues efficientlyRespond to briefs from product marketing teams and support them in designing appropriate partner support for new products and features.

 Performance Monitoring and OptimisationUse tools like Tableau, Impact. com and Google Analytics to measure partnership performance on a daily basisReport against KPIs and generate data-driven insights to refine your initiatives, partnerships and strategyProvide regular, actionable, reporting to various stakeholders to support agile decision making and continuous improvementDeliver pitches for incremental budget to support brand awareness, marketing campaigns and product launches, to the VP of Growth Partnerships and SVP Growth.

 Staying ahead of trendsMonitor industry developments, and engage with partners, to keep our partnerships offering competitive and innovativeAttend industry and partnerships events to represent our brand, source new partners and learn from industry trendsBe an expert in the impact. com platform to support regional users with occasional troubleshooting or questionsRequirements3-5+ years in partnership management, affiliate marketing or influencer marketing. Must have experience managing marketing partnershipsDemonstrable experience growing marketing partnerships programmes is essential.

 You should be able to clearly explain previous strategies you’ve implemented to achieve KPI growth with affiliates, influencers or KOLsPrior experience in sports betting, digital assets, cryptocurrency or financial services is highly beneficial given crypto. com’s product rangeExperience with impact.

com or comparable partnership management tools is requiredOutstanding communication and negotiation skills are requiredExcellent relationship management skills are requiredA strong analytical mindset, capable of interpreting data to drive quick effective resolutionsProactive, resourceful and decisive individualExperience managing multiple stakeholder projects concurrentlyAbility to work independently, and remotely from the team, while collaborating with both internal and external stakeholdersExcellent professional written and verbal English is required. Fluent proficiency with any additional languages, such as Malay or Korean would be viewed as a positive