Digital Growth & Performance Manager

Culligan is the global leader in water treatment since over 80 years. We oversee every key stage of our products — from R&D, design, and manufacturing to sales, installation and maintenance. We offer a wide range of solutions: water softeners, filtration systems, and water coolers — for both residential and business customers. Culligan has been present in Switzerland for over 45 years. We are a dynamic, fast-growing company with nearly 150 employees across three entities. Our main offices are located in Le Mont-sur-Lausanne, Solothurn, Valais, Geneva, and Zurich. Our teams embody and live our core values: Service Excellence, Innovation, Commitment, and Human-Centeredness.

If these values speak to you, then join the Culligan Team!Learn more about us at www. culligan. chAs part of our growth, we are looking for a Digital Growth & Performance Manager We are looking for a high-performing professional to own the digital marketing strategy and execution in Switzerland. You will be responsible for defining and executing digital strategies that fuel lead generation, optimize conversion, and increase marketing ROI. You will work with a cross-functional digital team and collaborate with regional/global stakeholders, brand, sales, and IT to ensure seamless execution across the funnel. Your key responsibilities :

Develop and Execute Digital StrategiesDesign and execute digital strategies aligned with business and category goalsLead activation across key channels: paid media, SEO/SEM, email, CRO, website, etc. Define and roll out a targeted social media strategy (Meta advertising)Stay ahead of digital trends and translate them into growth opportunitiesBuild full-funnel strategies from awareness to conversionChampion user-centric experiences across all touchpointsDrive Performance Optimization Through DataDefine audience personas to drive segmentation and targetingOwn and optimize digital KPIs:

traffic, CPL, CVR, bounce rateBuild and maintain dashboards to track performance and guide decisionsAnalyze campaign results and generate actionable insightsLead CRO and UX initiatives to improve website performanceUse AI and automation tools to support smart, compliant marketing executionManagement Manage and develop the Digital SpecialistOwn the digital marketing budget and drive ROI-focused decisionsOptimize tools, platforms, and agency collaborations at local and global levelWhat we are looking for:

7–10 years’ experience in performance marketing, full-funnel strategy and digital executionHands-on and strategic, equally comfortable designing a roadmap, briefing an agency, optimizing campaigns, or presenting results to leadershipDeep expertise in performance media, SEO/SEM, analytics, MarTech, and website optimization, with strong technical and data literacyStrong leadership and collaboration skills, with experience managing teams and aligning cross-functional stakeholders (sales, brand, IT, external partners)Fluent in both French and English. German would be an assetWhat we offer :

The opportunity to play a key role in the digital acceleration of our company in Switzerland A strategic and hands-on position where digital marketing is not a support function — it's a central growth driverA culture where ideas are welcome, execution matters, and the customer is always at the centerA company recognized as a Best Workplace Switzerland 2024A dynamic and collaborative environment, where people enjoy working together, challenge each other, and share a strong sense of purposeIf this opportunity resonates with your experience and ambitions, we look forward to receiving your complete application.