Customer Data Analyst

About Our Client:Our client is a well-established, Canadian manufacturer and retailer recognized for its premium confectionery products. With over a century of craftsmanship, the company has built a strong reputation for quality, creativity, and community involvement. Headquartered in British Columbia, the organization manages its own production facilities and a national retail network, ensuring that every product reflects the company’s commitment to excellence.Employees enjoy being part of a collaborative, inclusive culture where innovation, integrity, and passion for great products are at the heart of everything they do.The organization is currently adding a Customer Data Analyst to their Sales & Marketing team. They are in the early stages of building a data-rich understanding of their customers, including their behaviors and journeys. The Customer Data Analyst will play a crucial role in establishing the framework for collecting, organizing, interpreting, and applying customer data. This role bridges analytics and business decision-making, turning raw data into actionable insights that improve customer experience, loyalty, and sales.The new hire will be required to work at their Vancouver, BC office three days a week (typically Mondays, Tuesdays, and Wednesdays). Responsibilities:Data Gathering & OrganizationWork with IT, POS, eCommerce, Retail and Product stakeholders to consolidate customer data sources.Ensure data integrity, accuracy, and completeness during early-stage system and process development.Develop Hypotheses for ExplorationPartner with business teams to identify opportunities or problems that can be addressed with customer data.Formulate clear, testable hypotheses (e.g., “Customers who buy Product X in winter are more likely to buy Product Y in spring”) and design analysis plans to prove or disprove them.Prioritize hypotheses based on potential business impact and feasibility.Analytics & Insight GenerationAnalyze customer demographics, purchasing behaviours, channel preferences, and engagement trends.Identify high-value segments and emerging patterns to inform marketing and merchandising strategies.Reporting & VisualizationBuild and maintain dashboards/reports that are accessible to non-technical stakeholders.Translate analytics into clear, actionable recommendations for cross-functional teams.Collaboration & EnablementPartner with Marketing, Merchandising, and Store Operations to define data requirements and success metrics.Support the creation of a unified view of the customer, including early stages of customer lifetime value (CLV) modelling.Continuous ImprovementIdentify opportunities to refine data capture processes.Analytical prompting to leverage AI technologies or equivalent analytical tools Qualifications:3–5 years of experience in data analysis, ideally within retail or eCommerce with focus on customers.Proficiency in Excel, SQL, and BI tools (Power BI, or similar).Strong understanding of customer analytics concepts (segmentation, RFM analysis, CLV).Comfort working in an environment where processes and systems are still evolving.Strong communication skills — able to present insights to technical and non-technical audiences.Analytical and detail oriented.Curious and proactive — seeks patterns and root causes.Comfortable with ambiguity and iterative problem solving.Strong collaborator who can bridge data and business needs. Compensation:$85,000 – 100,000 annual base salaryExtended Health & Dental PlanSickness and Disability PlansRRSP Matching ProgramProfit SharingActive Lifestyle ProgramTuition ReimbursementEmployee discountPaid time off