Customer Relationship Management Specialist

🎯 Join Fonbet as our next CRM Specialist!Fonbet has been delivering top-tier gaming and betting experiences since 1994, with a leading presence in international markets and a growing footprint in Greece since 2021.We're looking for a CRM Specialist to support the execution of our lifecycle strategy and help elevate player engagement across Sportsbook and Casino. This is your chance to work with cutting-edge tools like Optimove and collaborate on exciting projects that will shape the future of our business.What You'll Do:Plan, coordinate, and execute multi-channel CRM campaigns (email, SMS, push notifications, in-app messaging) based on the overall lifecycle strategy.Segment customer data to develop personalized journeys based on behavior, preferences, and demographics.Use automation tools to deliver highly targeted, impactful campaigns that enhance the customer experience.Conduct A/B testing to optimize campaign performance and identify the most effective strategies.Analyze campaign performance metrics and provide actionable recommendations to improve ROI and engagement.Partner with marketing and creative teams to develop engaging, relevant content for campaigns.Collaborate with cross-functional teams to design promotions, incentives, and events that keep customers coming back.Ensure quality assurance for all campaigns to maintain high standards and timely delivery.Stay ahead of the competition by conducting regular competitor analysis to inform new strategies.Take ownership of Asana tasks to keep projects on track and ensure seamless coordination across teams.Report directly to the CRM Manager Why This Role Is Exciting:Be part of a growing CRM team with room to contribute and evolveWork with a powerful CRM tool (Optimove) and a highly capable CMS platform.Gain exposure to the full player lifecycle across two core verticals: Sportsbook and CasinoDrive innovation in the i-Gaming industry and play a pivotal role in Fonbet’s success. What We’re Looking For:A university degree in Business Administration, Marketing, or a related field.Prior experience in CRM campaign management, ideally in the i-Gaming industryStrong data analysis skills to interpret metrics and make data-driven decisions.Familiarity with CRM tools like Optimove or similar platforms.Exceptional organizational and time management skills to juggle multiple campaigns and deadlines.A creative and innovative mindset for crafting campaigns that capture attention.Excellent communication skills to create compelling content and share results effectively.Availability to occasionally work weekends to meet business needs. What You’ll Love About Fonbet:A collaborative and fast-paced work environment where creativity and ideas thrive.Opportunities for professional growth and development.The chance to work on innovative projects that have a real impact on the business.Hybrid working modelTraining budgetBonus scheme and performance-based incentivesOpportunities to attend industry events and conferencesPlease provide your CV in English.📢 Spread the Word: Know someone who’d be perfect for this role? Share this post with them!