Head of Demand Generation

Head of Demand Generation Drive Pipeline and Ignite Growth in DanelecAre you driven to prove how Marketing can have a significant impact on Revenue?And is MQL’s, SQL’s and wins part of your everyday work?About DanelecDanelec is a global leader in maritime digitalization, empowering shipping companies to optimize vessel performance, achieve regulatory compliance, and drive sustainability. Our unified platform delivers proven cost reductions and environmental impact through advanced data collection, AI-driven insights, and seamless integrations with leading maritime solutions. Role Overview:

We’re seeking a strategic, hands-on Head of Demand Generation to supercharge our pipeline growth, revenue attribution, and brand visibility in the maritime sector. You’ll architect and execute integrated demand generation strategies and programs with clear accountability for revenue impact and lead attribution, targeting decision-makers in global shipping and maritime operations. Your work will be pivotal to driving awareness, engagement, and measurable adoption of Danelec’s platform and solutions worldwide. You will report to SVP, Marketing & Communications and be located in the HQ, Farum. What You’ll Do:

Own the design, execution, and revenue attribution of multi-channel demand generation and outreach campaigns to fuel qualified leads, pipeline, and measurable business growth. Spot campaign opportunities from customer data, sales insights, and market trendsBuild lead nurturing workflows and account-based marketing (ABM) programsBuild and optimize the marketing funnel from awareness through conversion and sales hand-off. Partner with Product Marketing to translate our unique platform value around fuel savings, cost reduction, safety and turn it into compelling, actionable campaigns. Leverage digital, event, partner, and content marketing to reach maritime audiences. Manage and build on the marketing tech stack (e. g.

, HubSpot) and analytics, driving ongoing optimization and reporting. Collaborate closely with Sales on pipeline targets and feedback, ensuring campaigns are tightly aligned to business needs. Analyse performance, iterate, and report on KPIs for continuous improvement. What You Bring: 5+ years in international / global B2B demand generation, ideally in SaaS and/or industrial technology. Having managed and/or worked closely with SDR/BDR functionProven track record building lead generation engines in international markets. Deep familiarity with digital marketing channels, automation, and analytics tools. Strategic thinker and doer - able to build strategy and roll up sleeves for execution.

Strong communication, collaboration, and project management skills. Experience in industries with complex, high-value solutions is a plus. What We Offer: The chance to shape demand generation at a fast-scaling maritime tech leader. A mission-driven, international team focused on innovation and sustainability. Competitive compensation, benefits, and flexible working options. A culture of innovation, impact, and international growth. APPLICATIONIf you are interested in this position, please submit your CV and application detailing your relevant experience and your motivation for this role.

The application deadline is 22th of August 2025, but as we want to hire our new colleague as soon as possible, we will call for interviews as CVs and applications come in. ABOUT DANELECDanelec is a Danish maritime tech company operating at the forefront of the digitalization of the maritime industry. With a focus on innovative solutions and cutting-edge technology, Danelec is transforming the way maritime operations are conducted, driving efficiency and safety for ship owners and operators worldwide.

As a leading manufacturer of Voyage Data Recorders (VDR), Shaft Power Meters, Data Collection equipment and a supplier of cutting-edge Ship Performance Monitoring systems, Danelec boasts decades of experience in ship data collection. With an installed base on more than 15,000 vessels, the company is a pioneer in operational optimization for safety, sustainability, and performance. Leveraging our comprehensive platform, Danelec integrates robust data validation and operational optimization tools that enhance earnings potential and operational efficiency. Our platform serves as a one-stop-shop for maritime data needs, offering seamless integration and actionable insights for ship owners.

Equipped with cutting-edge AI technology, our solutions empower clients with the essential tools needed to effectively tackle the complexities of contemporary maritime operations. Danelec is headquartered in Denmark and operates through 14 global hubs with 180 employees and more than 700 factory-trained and certified personnel across 50+ countries, establishing a truly global footprint. Our working environment is dynamic, international, and encourages a high degree of freedom, allowing our team to explore and innovate. Our values - Solid, Safe, and Simple - embody our culture and help determine our behavior, both internally and externally, ensuring we remain a leader in the maritime industry.