Brand Manager (Activia, YoPro)

About The JobDanone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible.

Do you want to join us to contribute to a healthier world? We are now looking for aBrand Manager (Activia, YoPro)(Full-time, Location Hungary, Budapest)Why should YOU apply right away? If you need more than our great company culture, you should keep in mind the opportunity toFastly develop, learn, and grow within our organizationWork in a dynamic and inspiring environmentBe part of a flexible way of working which is part of our culture (compulsory 2 office days/week)Have a private health insurance service (Medicover)Employee assistance programGet an extra day off for your birthdayEmployees shop for discounted product offersYOUR responsibilities as a Brand Manager will include (but not limited to)Lead the end-to-end development, planning, and execution of impactful brand marketing activities, from new launches to relaunches and bold BTL campaigns.

Shape and drive brand strategies, including communication, media planning, and pricing, turning insights into bold, consumer-centric action. Co-create and lead new product initiatives, deep dive into market & consumer trends, translate insights into winning concepts, and oversee development from pack to comms. Orchestrate compelling 360° promotions (price promos, sampling, raffles, special packs, etc. ) in close collaboration with Trade Marketing, Finance, Procurement, and creative agencies. Analyze their effectiveness and propose what’s next. Own the full launch/relaunch process concept testing, product development, packaging, campaign rollout, in-store activation, media & trade planning – all aligned to business KPIs.

Build and execute sharp, data-driven brand strategies that elevate awareness, drive preference, and accelerate growth. Identify whitespace and drive innovation champion new product opportunities that fuel future brand relevance. Own your brand budget like a boss ensure effective budget management, ROI tracking, and alignment with business priorities.

About youWe are looking for a Brand Manager with the following profileAt least 5+ years of experience in the field of marketing in the FMCG industryBachelor's or Master's degree in Marketing/Economics/Communication and Media, or a related fieldFluent in Hungarian and English (spoken and written)Strong project management skills and ability to prioritize tasks in a fast-paced environmentExcellent communication and interpersonal skillsAbility to analyze data, identify insights, and make data-driven decisionsExperience in managing budgets and allocating resources effectivelyStrong track record in creating and managing campaignsEntrepreneurial mindset focused on opportunitiesFlexible personality with a willingness to learn new things through experimentingProficiency in Microsoft Office and other relevant softwareAbout usAbout UsDanone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world.

We recognize the power people should impact the world through their daily choices. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies. We embrace diversity in our organization. This means giving full and fair consideration to all applicants without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status. Are you interested in joining us?Hit the “Apply” button. To comply with GDPR regulations, we cannot process your personal data without given consent. Therefore, we strongly recommend applying directly via our career website.