Data Activation Consultant

About MotivusAt Motivus, we’re redefining digital transformation by combining cutting-edge technology with a culture focused on innovation, sustainability, and impact. Our team of over 1,600 professionals delivers high-impact software and digital services that empower clients to reach new heights. As part of Motivus, you’ll not only work on groundbreaking solutions that drive change but also enjoy ample opportunities for professional growth, skill development, and career advancement. Join us to collaborate with passionate individuals dedicated to building a future where technology and human potential thrive together.Position OverviewThe Data Activation Consultant transforms first-party data into targeted audience segments for personalized, data-driven marketing. Leading segmentation and orchestration in Salesforce CDP and Marketing Cloud, this role connects business goals with platform capabilities, ensuring effective campaign activation. It also supports the 1P data strategy by defining precise audiences and collaborating with cross-functional teams to optimize journeys and data models.Key Responsibilities:Build and manage audience segments in Salesforce CDP to support CRM, Loyalty, and Paid Media activations, ensuring accuracy, performance, and alignment with business goals.Translate 1P data strategies into actionable segmentation plans based on consumer behavior, lifecycle, and preferences.Collaborate with CRM, Marketing Activation, and Technical CDP teams to align audience logic, optimize journeys, and enhance data models.Ensure compliance with data governance and privacy standards, maintaining clear documentation and process transparency.Serve as the functional expert on Salesforce CDP, guiding non-technical teams and identifying opportunities to improve segmentation quality and efficiency.Required Experience & Capabilities5+ years in data analytics, CRM data strategy, CDP operations, or data-driven campaign operations, preferably within large-scale or multi-market organizations.Proficiency in SQL and segmentation logic.Deep understanding of 1P data structures, consumer lifecycle logic, and data-driven marketing principles.Strong analytical mindset with the ability to translate strategic audience objectives into executable segment logic.Familiarity with direct marketing platforms (e.g., Salesforce Marketing Cloud) and how CDP segments are activated across email, push, loyalty, and paid media.Comfortable working in a cross-functional environment, collaborating with strategy, content, activation, and technical data teams.Strong attention to detail, structured documentation habits, and proactive problem-solving.Preferred QualificationsExperience with enterprise-level CRM or personalization programs in CPG, Retail, or Loyalty-driven industries.Hands-on knowledge of Salesforce CDP preferred, including calculated insights, unification rules, and out-of-the-box connectors.Understanding of privacy regulations (GDPR, CCPA) and their impact on audience segmentation.Familiarity with predictive modeling, engagement scoring, or AI-generated segments.Experience with journey orchestration logic to ensure alignment between segmentation and activation.Why Join Us?Grow Your Career: Expand your skills and take on leadership opportunities within global CRM initiatives.Work on Emerging Tech: Engage with enterprise-grade CRM ecosystems like Salesforce Marketing Cloud and cutting-edge digital marketing tools.Collaborative Environment: Partner with cross-functional teams and diverse stakeholders who value your insights.Learning and Development: Access continuous learning opportunities to develop your career within Motivus.Client-Centric Approach: Contribute to high-impact digital campaigns for world-class clients and brands.Our ValuesCulture of Innovation: We pursue innovation relentlessly, encouraging our teams to explore new ideas and technologies.Responsibility: We give back to the communities that support us and our clients.Learning & Development: Our employees lead, learn, and grow—supporting themselves and our clients.Motivus is an equal opportunity employer and encourages diversity and inclusion in the workplace.