Data Analyst

🌍 Freelance Marketing Data Analyst - For our clientAs a Freelance Marketing Data Analyst, you will play a key role within your cluster, working closely with other performance analysts across Run & Change activities. You will help build a strong performance-driven culture, enabling smarter decisions through data, insights and continuous improvement.🔍 Your roleFacilitate strategic and operational decision-making by analyzing campaign performance and delivering clear, actionable insightsDevelop, maintain and improve dashboards, reports and KPIs to measure campaign effectiveness, customer behavior and market trendsIdentify optimization opportunities and recommend data-driven solutions to improve customer experience, conversion rates and revenue growthTranslate complex data into meaningful stories that support business and marketing decisionsDocument methodologies, tools and processesSupport, train and guide users in analyzing marketing and communication performanceActively contribute to building a strong performance culture within your cluster🎯 Your backgroundAt least 3 years of experience in measuring the performance of marketing and communication initiativesStrong knowledge of marketing performance KPIs, marketing funnels and conversion funnelsExperience with at least one data visualization tool: Tableau and/or Power BIKnowledge of tools such as Adobe Analytics, SemRush and SprinklrStrong command of SQL and SASExcellent mastery of ExcelGood knowledge of French and passive Dutch / or good knowledge in Dutch and passive French.🎁 What we offerAn exciting role in a data-driven, performance-focused environmentReal impact on business decisions and performance cultureHybrid working model: 2-3 days onsite per weekCompetitive salary package aligned with experience and market standardsContinuous learning and development opportunitiesA collaborative, supportive and dynamic working culture📩 Interested? Apply now and help shape a data-driven future for marketing and communication performance.