Data Analyst, Lending Analytics & Campaign Management

About Alliance Bank Malaysia BerhadAlliance Bank Malaysia Berhad and its subsidiaries, Alliance Investment Bank Berhad and Alliance Islamic Bank Berhad, is a dynamic, integrated financial services group offering banking and financial solutions through its consumer banking, SME banking, corporate and commercial banking, Islamic banking, investment banking and stockbroking businesses.Job Responsibilities:Responsible to optimize product & channel relevancy across customer life cycle, prepare 360-view of total customer relationship overlay to derive optimal segmental price points and operational cost reduction advantages while enhancing customer experience Maximize the analytics capabilities to optimize business expansion opportunity to support strategic initiative and business scorecard in terms of acquisition, portfolio management and retention Generate insights and statistical capabilities to predict and anticipate future eventsSupport end-to-end customer communication management towards enlarging the customer base via behavioral marketing analytics and meeting customer experience excellence through survey/engagement throughout entire customer lifecycle managementDevelop scripts for target-based and event-triggered campaigns, manage customer contact (contact policy and leads historical base), supporting coordinate / plan roll-out of all databased campaign and prospect leads to relevant channel.Maximize franchise customer communication value with joint collaboration between LOBs to enhance KPIs and to optimize cost Ensure quality deliverables within stipulated timeline for tracking of franchise building strategic initiatives, regulatory compliance, BAU business momentum and operational monitoring progressParticipate and contribute subject matter expertise in data extraction, segmentation and MIS reporting as per requirementBuild universal knowledge base to support operational proficiency, revenue generation and cost reductionEnsure ongoing process simplification, cross-functional process streamlining and risk control process in place and comply to bank internal requirement for business continuityParticipate in process improvement and technology enablement in the area of productivity and data security.Job Requirements:Bachelor’s Degree in Statistic, Applied Statistic, Banking Finance & Economics, Science Mathematic, Economics, and Computer Science.Strong hands-on skill in analytical tools like SAS, SQL etcSolid experience in banking operations, MIS system management and database marketing of at least 3-5 years.Excellence time management & prioritization skill, able to work under pressure and good coordination skill.Meticulous attention to details figures and processes.