About Us : At Decathlon Sports India, our purpose is to "Move people through the wonders of Sport"We believe the way to achieve this is by transforming digitally and creating a WOW experience for our users through seamless omni journey both inside our stores and online through our website and shopping App. We are undergoing a strategic transition in our business model to capitalize on this changing behavior and grow our digital business by 3X in the coming 2 years. TEAM BACKGROUND:
You will be a part of the digital commerce team at Decathlon, with a specific focus onCategory StrategyGMV of all channels: Decathlon. com, MP, QC via MP/ stores, etcP&L responsibilityConversionPricing & OffersAssortment & competition trackingProfitabilityCategory AnalyticsCategory experienceInput MetricsNPSJob Description: A Digital Category Leader plays a critical role by driving the GMV and customer experience for the respective categories. This position requires a deep understanding of market trends, and competitive landscape to drive revenue growth and enhance customer experience within assigned product categories.
The ADCL collaborates with cross-functional teams, including marketing, sales side, programs, category sports teams, supply chain, etc, to achieve business objectives and maximize sales, profitability and customer experience. Responsibilities: StrategyConduct competitor analysis to identify opportunities for differentiation and market positioning. Project and Performance ManagementMonitor and analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement. PNL + Business PilotingPeopleCollaboration with multiple vertical teams to achieve objectivesStakeholder Management / CollaborationsProactive business planning and owning the category online business case along with business finance and program teams.
Collaborate with Sales Side and Marketing Team to plan and implement effective online marketing campaigns, search engine optimization (SEO), and SEM detailing. Work closely with Country Sport Teams to optimize the offer and develop the commercial policy to address customer/user needs and to develop and launch new products and promotions. Work closely with the Country Customer Service Team to understand customer sentiments and address customer journey grievancesProfileQualification:
Master's Degree is preferred4-6 years of relevant experienceDemonstrated expertise in category management, preferably within the D2C or Ecommerce SectorProficient analytical skills, with a strong ability in data analysis and market researchOutstanding communication essentialOffice Location : Decathlon Anubhava, BangaloreWork policy : 1 Day WFH per week as per requirementNOTE : There are multiple positions open for this role.
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