营销管理顾问

Field Marketing Program Management Oversees planning and delivery of major marketing initiatives across China, including Cloud Summit, Cloud Next Recap, and I/O Connect. Coordinates between marketing, sales, and extended teams to ensure all event objectives are met. Manages logistics, stakeholder communication, and execution schedules to support customer engagement and demand generation. Ensures programs align with regional and business goals. 区域市场营销项目管理 负责统筹和推动在中国范围内的重大市场营销活动，包括 Cloud Summit、Cloud Next Recap 和 I/O Connect 等。协调市场、销售及扩展团队之间的合作，确保实现各项活动的目标。管理活动的后勤事务、利益相关方沟通及执行时间表，以支持客户参与和需求创造。确保各项项目与区域及业务目标保持一致。 Agency and Vendor Coordination Manages partnerships with marketing and content agencies to ensure smooth event and campaign delivery. Conducts coordination under limited budgets, emphasizing efficiency and output quality. Oversees deliverables such as campaign materials, localized content, and event production support. Ensures vendors align with internal branding and legal requirements. 代理机构与供应商协调 负责管理与市场营销及内容代理机构的合作关系，确保活动和营销活动的顺利执行。在有限预算下进行协调，注重执行效率与产出质量。监督各项交付成果，包括营销物料、本地化内容以及活动制作支持。确保供应商的工作符合公司内部品牌规范及法律合规要求。 Content Localization and Compliance Leads translation and adaptation of marketing content from English to Simplified Chinese, ensuring accuracy and cultural relevance. Works closely with PR and legal teams for mandatory reviews before public release. Oversees local social media messaging on WeChat, Weibo, and Bilibili. Guarantees that all localized materials reflect tone and compliance standards. 内容本地化与合规管理 主导将英文营销内容翻译并本地化为简体中文，确保内容准确且符合中国文化语境。在内容公开发布前，与公关团队和法务团队紧密协作，完成必要的审核流程。负责监督微信、微博、B站（Bilibili）等本地社交媒体平台的内容传播与信息传达。确保所有本地化内容符合品牌语调及合规标准。 Cross-Functional Coordination Acts as the communication bridge between China, regional, and global marketing teams. Aligns local execution with global campaign objectives and timelines. Ensures consistent messaging, adapts to China’s unique digital and operational landscape, and provides regular updates to stakeholders. Facilitates collaboration to resolve localization and compliance gaps.跨职能协调 担任中国、区域及全球营销团队之间的沟通桥梁，确保本地执行与全球营销活动的目标和时间表保持一致。保证信息传递的一致性，并根据中国独特的数字生态和运营环境进行适当调整。定期向各利益相关方汇报进展，推动多方协作，及时解决本地化和合规方面的差距与问题。 Performance Reporting and Analysis Oversees data tracking for campaign results and KPIs using BI Hub and Salesforce. Analyzes event outcomes, lead conversions, and marketing ROI to assess effectiveness. Works with sales teams to ensure follow-up on generated leads. Provides insights to optimize future campaigns. Maintains records of campaign reach, engagement, and conversion performance.绩效汇报与分析 通过BI Hub和Salesforce系统，负责跟踪营销活动成果及关键绩效指标（KPI）的数据管理。分析活动成效、潜在客户转化情况及营销投资回报率（ROI），以评估整体营销效果。与销售团队协作，确保对活动中产生的潜在客户进行有效跟进。基于数据分析提供洞察与建议，持续优化未来营销活动策略。系统化记录并维护各 campaign 在覆盖范围、用户参与度及转化表现方面的绩效数据。 Customer relations/reference program: involving extensive communication with sales and customers to showcase projects publicly. An important role to let other customers and people see the benefits why they use cloud to improve productivity or improve their efficiency on AI. Most part is going through legal and PR review to get the messages rated on the website/social media. 客户关系/客户案例推广计划： 负责与销售团队及客户保持密切沟通，推动客户项目案例的公开宣传。该角色至关重要，旨在通过真实客户案例展示企业如何利用 Cloud 提升生产力，或在人工智能领域实现效率突破，从而增强市场信心与品牌影响力。工作重点包括协调客户授权、整理成果亮点，并确保所有对外信息内容经过法务与公关团队审核，符合合规要求，最终发布于公司官网、社交媒体等公开渠道，以强化市场认知与业务转化。 Community & developer marketing focus on social and development. Process developing marketing side across shanghai, Beijing, Shenzhen and other cities. For example, if AI demo is set in each office, need to work without agency vendor and to make sure all those correctly displayed and engaged with the audience including both internal and external system and partners as well. Daily execution of marketing campaign 社区与开发者营销 聚焦社交互动与技术推广，致力于在开发者社区中建立品牌影响力和技术信任。负责在上海、北京、深圳及其他重点城市推进区域化营销活动的策划与落地。例如，当各办公室部署AI演示环境时，需在无代理或外部供应商支持的情况下，独立协调资源，确保展示内容准确呈现，并有效触达内外部受众，包括公司内部团队、外部开发者、技术合作伙伴及生态系统伙伴。同时，负责日常营销活动的执行，涵盖内容发布、活动运营、反馈收集与效果追踪，以持续提升参与度和技术影响力。