Demand Gen Specialist (Uruguay)

Demand Gen Specialist (Remote)📍 Location: Remote (Uruguay) 💼 Type: Full-time (Contractor – Monday to Friday, 9am–5pm CT) 💰 Compensation: USD $24,000–$36,000 base + performance bonus 🗣️ Language: English (near-native fluency required)About UpstartAECUpstartAEC helps Architecture, Engineering, and Construction (AEC) firms accelerate projects, expand capacity, and improve margins through nearshore partnerships in Latin America. Our AI-powered solutions simplify AEC workflows, drive efficiency, and deliver measurable results.🏆 Recognized as a Great Place to Work (2024) and listed among Forbes America’s Top Startup Employers (2025), we’re a fast-growing company combining innovation, impact, and opportunity for top LATAM talent.Role OverviewWe’re hiring a hands-on, independent Demand Gen Specialist to build and scale our digital growth engine — managing paid media, website, email, and events to drive awareness, demand, and pipeline.You’ll work directly with leadership, own campaigns end-to-end, and operate with autonomy to move fast, test ideas, and optimize constantly.What You’ll DoPerformance MarketingPlan, launch, and optimize Google Ads and LinkedIn Ads to drive qualified B2B leads.Track key metrics (CAC, ROAS, CTR, conversion rates) and create weekly performance reports.Analytics & ExperimentationOwn marketing analytics across GA4, ad platforms, and CRM.Run A/B tests on ads, landing pages, and email workflows.Email, Automation & CRMBuild newsletters, nurture sequences, and automated campaigns.Segment audiences and improve engagement and deliverability.Website & ConversionManage and update site content (WordPress or Webflow experience a plus).Create and iterate landing pages with compelling copy and clear CTAs.Content & CopyWrite persuasive copy for ads, landing pages, and email that converts.Events & CommunityPlan and execute webinars and industry events, turning engagement into opportunities.Project ManagementManage timelines and deliverables across channels and ensure strong documentation.Who You Are3–4+ years of growth or digital marketing experience (preferably B2B).Proven success with Google Ads and LinkedIn Ads — share data or examples if possible.Strong understanding of marketing analytics, automation, and conversion funnels.Excellent copywriting and creative instincts that drive results.Comfortable with CRM systems, ad managers, analytics, and CMS tools.Highly independent, data-driven, and resourceful — thrives in a startup environment.Exceptional communication and organization skills.Familiarity with the AEC industry is a plus.Bachelor’s in Marketing/Business or similar (preferred).