Demand Generation Manager

Demand Generation Manager, Enterprise SaaS (100% Remote, Canada)Step into a high-impact role where digital marketing, account-based strategy, and enterprise SaaS growth converge. As a Demand Generation Manager , you'll own programs that fuel global pipeline, experiment across the entire customer journey, and directly shape revenue results. With the flexibility to work 100% remotely anywhere in Canada , this is a unique opportunity to pair creativity and analytics with a fast-scaling SaaS platform that powers customer engagement for some of the world's most regulated industries.Why You'll Love This Role 100% Remote (Canada-wide) - Work from anywhere while collaborating with a high-achieving global team.Strategic, High-Impact Work - Own and scale demand generation strategies that directly fuel enterprise SaaS pipeline and revenue.Innovative Product Offering - Our SaaS platform enhances CRM workflows by intelligently synchronizing email, calendar, and contact interactions with customer systems. The result: a unified, 360° view of client relationships that enables personalized, data-driven engagement.Growth & Experimentation Culture - Own every stage of the customer lifecycle- from acquisition to retention, powered by data insights, creative testing, and cross-functional alignment.Exceptional Compensation & Perks:Competitive base pay: CAD $100K-110K + performance bonusRRSP/IRA matching, wellness time, generous vacation, volunteer daysExtended health, dental, life insurance, and professional development allowanceWhat You'll OwnBuild and drive the end-to-end demand generation roadmap- generating awareness and pipeline across North America and global markets.Design and execute ABM programs in close partnership with Sales and Business Development.Deploy, scale, and optimize campaigns using marketing automation and CRM platforms (HubSpot, Pardot, Salesforce).Analyze, report, and iterate on performance metrics- leveraging dashboards to consistently surpass KPIs.Run multi-touch lifecycle experiments to refine approaches across acquisition, upsell, renewal, and advocacy.Introduce fresh ideas, test strategies relentlessly, and redefine growth marketing boundaries with a creative, analytical mindset.Influence cross-functional alignment and support strategic campaign execution throughout the organization.What You Bring5+ years of demand generation and growth marketing experience in B2B SaaS, ideally in enterprise or regulated-industry contexts.Proven expertise in ABM, lead generation, nurturing, and multi-touch attribution frameworks.Strong technical familiarity with marketing automation and CRM systems (e.g., Pardot, HubSpot, Salesforce).Analytical rigor, creative strategy, and a passion for decoding buyer behaviour through data.Want to stay in the loop? We regularly share our open roles, tips for job seekers, and go-to-market-focused insights on our LinkedIn page. You can follow us here.