Insight Manager

Would you like to be part of dentsu, one of the world's leading marketing communication networks? Are you a research professional with a strong customer focus and a proven track record turning data and research into strategic initiatives that make a difference? If yes, keep reading!Tasks & ResponsibilitiesYou will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies.

You will work directly with clients in insight projects that have the potential to shape the strategy, marketing and R&D initiatives of some of the most iconic brands you’ll find in Finland and the Nordics.

You will be involved in developing dentsu’s Insight offering; what kind of research methodologies and methods should we use to tackle different problems, and how do we deliver exceptional value to our clients, while keeping a commercially sustainable team?You will manage a portfolio of insight clients, working from A to Z by selling and scoping projects, and analyzing and presenting the results to the clients. QualificationsMinimum of 3-5 years of experience from equivalent positions. Experience in serving clients and in serving as a trusted advisor.

Experience in translating data analysis into compelling stories and building engaging and visually appealing presentations. Experience in utilizing quantitative research methods such as factor analysis/PCA, cluster analysis and regression analysis. Hands-on experience running various quantitative methods and data analyses independently. Being able to discuss the role of different frameworks and theories on a strategic level, including how to apply the latest academic research and theories. Knowledge of which metrics and frameworks to use when driving (brand) growth, and experience and understanding of data theory in a marketing context. A Master’s degree or equivalent from a relevant field.

Fluency in Finnish and English is required. What we offerGet to work with some of the sharpest minds in Finland who have made dentsu the #1 agency in Finland (measured by 3rd parties Recma and COMvergence). Work with tools like WARC & dentsu’s proprietary CCS planning suite & Attention Economy. Be a part of an international network with great development opportunities. Work with an unbeatable collection of Finland’s largest advertisers. Work-life balance with hybrid and flexible arrangements. Comprehensive Benefits: Sports, culture, lunch, and wellbeing benefits, along with mental health support programs. A vibrant workplace in the heart of Hakaniemi.

About dentsu Dentsu Group is a global marketing communications company headquartered in Tokyo, Japan. It is one of the largest advertising and media firms in the world. We offer a wide range of services in advertising, marketing, communication, and digital media, catering to clients across various industries. Joining dentsu is an opportunity to produce career-defining work. Along the way, you will team up with inspiring colleagues and encounter a rich variety of clients, cultures, and experiences.

We help clients win, keep, and grow their best customers and achieve meaningful progress for their businesses with best-in-class services and solutions in media, CXM, and creative. For more information, please visit www. dentsu. com. Additional informationWe look forward to meeting our new colleague - is it you? Click Apply to upload your CV or LinkedIn profile no later than August 8th, 2025. For further information, please Tine Moe, Senior Talent Acquisition Partner via email: tine. moe@merkle. com.