Deputy CMO

Bringing people back from boredom since 1994.Parimatch is an online entertainment company with 30+ years in the game.We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.As the Deputy CMO, you will:Oversee brand management activities to ensure consistent positioning, tone, and identity across all channels and markets;Translate the CMO’s vision into actionable brand strategies that align with corporate objectives;Monitor market trends and brand performance to recommend strategic adjustments;Lead the sponsorship strategy in coordination with the sponsorship team;Ensure sponsorship initiatives align with brand positioning and contribute to long-term awareness and engagement goals;Evaluate sponsorship ROI and guide activation strategies for maximum impact;Direct the planning, execution, and optimization of brand awareness campaigns across digital, social, and traditional channels;Coordinate closely with performance marketing teams to integrate awareness initiatives with customer acquisition and retention strategies;Establish KPIs for awareness campaigns and ensure reporting frameworks are in place;Provide leadership to creative and design teams, ensuring visual identity and creative outputs are on-brand and market-relevant;Implement efficient workflows between creative, brand, and media teams to streamline campaign production;Foster a culture of creativity, innovation, and quality within the design and content teams;Act as the central point of coordination between brand, sponsorship, creative, and digital awareness teams;Ensure all initiatives are aligned in messaging, timelines, and goals, avoiding duplication and siloed efforts;Partner with other marketing functions (e.g., performance marketing, CRM, product marketing) to ensure brand alignment at all stages of the customer journey.Qualifications:4-5 years of experience in brand marketing;Proven experience in a senior brand marketing role, ideally overseeing large-scale or multi-market brand initiatives;Strong creative vision combined with data-driven decision-making;Exceptional leadership and team-building skills, with the ability to inspire and collaborate with creative and design teams. Excellent communication and stakeholder management skills.We care about you:Vacation: We care about your well-being and offer flexible vacation options tailored to your location.Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork.Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don’t have a physical location, or the option of a budget for home office expenses twice a year, available from day one.Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, “gENERation”, focused on boosting the potential of children within Parimatch families.Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.