Digital Communications Manager

The Digital Communications Manager supports the Department Manager in strengthening St. Luke’s Medical Center’s online presence and reputation. This role leads the execution of digital communication strategies across social media, content marketing, SEO/SEM, email marketing, and influencer partnerships to enhance engagement, build brand trust, and drive patient inquiries. The manager ensures all digital initiatives uphold St. Luke’s brand values, communication standards, and patient-centered approach.Key ResponsibilitiesContent Marketing & Social MediaDevelop digital initiatives across Facebook, Instagram, LinkedIn, TikTok, YouTube, and other platforms to enhance visibility and engagement.Develop and maintain content calendars, ensuring accuracy, compliance, and alignment with institutional goals.Collaborate with internal teams to produce relevant, high-quality, and patient-focused content.Maintain a unified brand voice, tone, and visual identity across all digital touchpoints.Online MonitoringThe person in charge will be responsible for comprehensive online monitoring, ensuring St. Luke’s maintains a strong digital presence and proactively manages its brand reputation across digital platforms.Track and monitor media releases, branding mentions, and public conversations related to St. Luke’s.SEO/SEMSupport the Department Manager in implementing and optimizing SEO strategies to improve search performance and online visibility.Assist in managing SEM initiatives (Google Ads, YouTube Ads) to generate qualified leads and patient inquiries.Track and analyze campaign performance, providing actionable insights to maximize ROI and effectiveness.Email Marketing Plan and execute targeted email campaigns to strengthen patient engagement, loyalty, and retention.Work with the team to segment audiences and deliver timely, personalized, and relevant content.Social Media Inquiry Management and Customer Response CoordinationThe person in charge plays a critical role in managing customer interactions and feedback across social platforms and online reviews to ensure timely, accurate, and brand-aligned communication.Monitor and analyze feedback trends to support continuous improvement and enhance patient experience.Influencer MarketingCoordinate influencer campaigns that align with institutional goals and brand initiatives.Track and evaluate influencer performance and engagement metrics to measure campaign impact.Qualifications & RequirementsBachelor’s degree in Communications, Marketing, Advertising, Digital Media, or a related field.Minimum of 5 years of experience in digital marketing, social media management, or corporate communications, preferably in healthcare, corporate, or agency settings.Strong understanding of digital analytics, SEO/SEM, and social media algorithms.Proficient in Meta Business Suite, Google Analytics, Google Ads, YouTube Studio, and social listening/monitoring tools.Excellent written and verbal communication skills, with a keen eye for detail and brand tone.Proven ability to manage multiple projects and collaborate effectively with cross-functional teams.Strategic, creative, and data-driven mindset with a strong grasp of emerging digital trends and best practices.