Digital Content Creator

HDI is a leading health and wellness company specializing in high-quality bee-based supplements and skincare products, inspiring healthier lifestyles across Southeast Asia. With operations in Malaysia, Indonesia, Singapore, the Philippines, and Hong Kong, we aim to empower communities to Bee Better every day.We are seeking a Content Creator who is passionate about storytelling, creativity, and social media. This role focuses on producing engaging, platform-native content that connects with audiences on TikTok, Instagram, and other digital platforms. If you have a flair for short-form video creation, understand digital trends, and enjoy turning ideas into relatable content — this opportunity is for you.Key ResponsibilitiesContent Creation & Social Media Storytelling·     Manage HDI’s social media channels (Instagram, TikTok, Facebook) — from strategy, content planning, and publishing to community engagement.·     Create high-quality, localised content across formats —short-form video, product storytelling in eMarketplace — tailored for each platform and audience.·     Plan and execute content shoots (with products, community members, or consumers) that reflect HDI’s Bee Better philosophy through authentic storytelling.·     Collaborate with the Marketing, eCommerce, and Affiliate marketing teams to identify insights, test new formats, and continuously improve engagement, reach, and conversion.·     Stay ahead of content trends, social algorithms, and wellness conversations, keeping HDI’s digital voice fresh and relevant across platforms.·Requirements·      Strong command of English, with excellent writing, grammar, and cultural sensitivity.·      2–3 years of experience in content creation and social media management·      Comfortable in front of and behind the camera·      Skilled in video editing and design — confident using Canva, CapCut, or equivalent tools.·      Comfortable using AI platforms for research, ideation, and content creation.·      Knowledge of content repurposing and optimisation — able to turn one story into multiple platform-ready assets (ads, posts, shorts, blogs).·      Ability to analyse data and draw insights using native platform analytics or social dashboards.·      Creative and resourceful — able to bring brand personality to life even with limited resources.Why Join Us?At HDI, creativity meets purpose. You’ll be part of a regional team passionate about building meaningful brands that improve lives. This is your chance to create content that inspires people to Bee Better every day — while growing your skills in digital storytelling, wellness branding, and e-commerce marketing.