Digital Content & Ecommerce Specialist

Shape the digital world of one of Australia’s favourite gin brands Hybrid3:2 flexibility | Sydney office with a social bar | Part of Lion ANZProudly B Corp certified - balancing profit with people and the planet.About Four Pillars GinWe’re not just in the gin business. We’re in the business of making great things with great people, from our Healesville Distillery to the digital world and beyond. Since 2013, we’ve been stirring up the gin scene with creativity, flavour, and a good dose of fun. As part of the Lion family, we bring the energy of a small craft brand with the backing of one of Australasia’s leading beverage companies.Your Role: Crafting Digital Stories That ConvertWe’re on the hunt for a digital content whiz who knows how to spin a story, drive clicks, and make people feel something, preferably the urge to pour a G&T.Reporting to the Senior Website & Ecommerce Manager, you’ll be the storyteller and curator behind our online shopfront, the place where the Four Pillars brand world comes to life. You’ll dream up and deliver compelling, conversion-driven content across our website, EDMs, and digital campaigns that look as good as our gin tastes.One day you’ll be writing irresistible product copy; the next, you’ll be briefing a content shoot or refining our website UX. You’ll make sure every word, image, and pixel feels like Four Pillars, bold, beautifully crafted, and never boring.You’ll also keep an eye on performance, SEO, and user experience, making sure our ecommerce site is crafted with the same care we pour into every bottle. Using analytics to refine and optimise, you’ll turn curiosity into conversion, and browsers into lifelong gin lovers.Key ResponsibilitiesLead content creation for the Four Pillars online shop, from product pages and landing pages to digital storytelling that makes people want to click and sip.Write and edit engaging, on-brand, conversion-driven copy across web, email, and digital channels, making sure every word sounds unmistakably Four Pillars.Develop and optimise email campaigns and customer journeys in Klaviyo, blending smart segmentation with good storytelling (because numbers and narrative can be best mates).Work closely with our in-house creative crew and external partners to brief, create, and deliver top-notch digital assets.Support ecommerce operations, including product updates, merchandising, and keeping the site running as smooth as our stills.Use analytics tools (GA4, Klaviyo, and friends) to track what’s working, refine what’s not, and make every customer journey a little bit better.Keep every piece of content true to the brand, consistent in tone, compliant with alcohol advertising regs, and always crafted with care.What You’ll BringA passion for creative storytelling and digital brand building, you love that sweet spot where creativity meets conversion. You’ve got a flair for writing that sounds human (never corporate), a head for digital performance, and maybe a soft spot for a great cocktail.The ability to tune into a brand’s tone of voice like it’s second nature, knowing exactly how to sound authentic, engaging, and unmistakably us.Strong understanding of ecommerce tools and analytics platforms, from Shopify, Klaviyo, and GA4 to the broader digital tech stack that powers great online experiences.Strong understanding of SEO, UX, and performance marketing principles.Ability to work cross-functionally and manage stakeholders in a fast-paced environment.Strong organisational skills and the ability to problem solveGreat communication and human relation skillsAn attitude of ownership towards our distillery and our ginsAn all-out love for customers, craft and cultureKnowledge of alcohol marketing regulations and responsible communication standards.Apply now for a career less ordinary!Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary! #fourpillarsWe’re a certified B Corp, which means we care about people, planet and purpose—not just profit. We’re committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at talentacquisition@lionco.com so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.