Digital Content Manager

Company DescriptionAt JB Hi-Fi, we’re more than just one of New Zealand’s most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices.We offer unbeatable value, world-class brands and exceptional customer service across our growing store network, online, and in our commercial division, JB Hi-Fi Business.JB Hi-Fi is the perfect place to power your career, and we’re excited to hear from you.Why join JB Hi-Fi? Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued. Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success. Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi, The Good Guys and E&S Trading in Australia). Fantastic discounts across the JB Hi-Fi Group, including access to VIP supplier pricing and promotions. We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles. Our Employee Assistance Program (EAP) provides counselling and a wide array of other wellbeing resources for our team members and their families. Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community. Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle. Job DescriptionThe Digital Content Manager is responsible for executing online campaigns, EDMs, and maintaining high-quality web content that supports marketing and trading activity. The role focuses on driving online conversion, ensuring content accuracy, and delivering campaigns on time while optimising on-site user experience (UX) and managing the design workflow.Key Responsibilities Include, But Are Not Limited ToCampaigns & Content ManagementPlan, execute, and optimise online campaigns and EDMs. Build and maintain landing pages and promotional content that drive engagement and sales. Maintain CMS content (Contentful) with high accuracy, consistency, and brand compliance. Collaborate with the Merchandising team to ensure effective category content and site presentation. Coordinate campaign messaging across web, email, and paid channels. Quality-assure all website and campaign assets before launch. EDM & ReportingManage the end-to-end EDM process — from planning and briefing creative to testing and deployment. Collaborate with the Designer to create engaging EDM assets that align with campaign objectives. Monitor and analyse EDM performance, providing insights and recommendations for continuous improvement. Report on campaign and EDM results, identifying trends and opportunities to improve conversion.Design & Workflow ManagementManage the Designer’s workload and workflow to ensure timely delivery of assets. Create and adapt digital assets using Figma (mainly) and Adobe Creative Suite when needed. Ensure website and EDM creative is visually compelling, brand-aligned, and conversion-focused. Optimisation & AnalyticsAnalyse user behaviour using Microsoft Clarity and Google Analytics to identify UX improvements. Optimise Algolia search and on-site merchandising in collaboration with the AU Online Content Team. Work with external agencies on SEO, Paid Ads, and creative deliverables. Deliver regular reporting on site performance, campaign effectiveness, and UX insights. Qualifications3+ years’ experience in eCommerce, digital content, or campaign management. Strong understanding of website optimisation, conversion, and UX principles. Experience in planning and executing EDM campaigns and personalisation. Skilled in Shopify, CMS (Contentful preferred), and design platforms like Figma. Analytical mindset with experience using Clarity, Algolia, and Google Analytics. Excellent communication, project management, and attention to detail. Collaborative and proactive, comfortable working cross-functionally with multiple teams. Passionate about delivering quality content that drives measurable results. Additional InformationIf you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential.JB Hi-Fi Limited is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply!