Digital Content Specialist (E-commerce)

HG is growing rapidly online, and we are looking for a Digital Content Specialist (E-commerce) who will strengthen our digital brand presence across key international Ecommerce platforms such as Amazon, Bol.com, DIY and grocery retailers. In this role, you ensure that our product content stands out, convinces, and converts. From content planning and creation to optimisation and deployment, you take full ownership of best-in-class digital content that supports both the consumer and retailer journey.What You Will DoOwn the full digital content calendar for Ecommerce and translate brand campaigns.Develop and adapt high-quality content (copy, visuals, video, product imagery) to ensure our products stand out on every platform.Localise centrally developed content, ensuring it is relevant and conversion-driven for each market and retailer.Optimise all Ecommerce content for conversion (SEO, CTR, CVR), ensuring a consistent and compelling brand presence.Monitor and analyse performance data and continuously improve content based on insights.Manage the digital asset library and ensure all online content is up to date, compliant and aligned with HG brand guidelines.Coordinate with platforms such as Amazon, Bol.com, DIY and grocery retailers to ensure accurate and differentiated listings.Build smooth deployment processes across markets.Act as the internal content expert: educating, inspiring and elevating digital content knowledge within the organisation.You will work at the centre of our “More Online” transformation and play a critical role in accelerating our digital growth.You report directly to the Head of Online and work closely with Brand Marketing, Sales and the local country teams.Here's What's In It For YouAre you excited about the challenge this role brings? Then we’d love to tell you what we offer, including:A market-competitive salary.An annual on-target bonus of 10% of your gross annual salary.30 vacation days based on a full-time contract.A pension plan.Full reimbursement of commuting costs when using public transportation.Opportunities to grow and further develop your skills.A dynamic and ambitious work environment where taking initiative is appreciated.What You BringAt least 4 years of experience in digital content creation and e-commerce content deployment (preferably across multiple countries or languages).Proven track record in managing and scaling content across a European organisation; managing multi-market or multi-language content workflows.Solid understanding of SEO for e-commerce, conversion optimisation and digital analytics.Demonstrated project management skills; able to coordinate multiple deliverables and deadlines.Hands-on, proactive, solution-oriented and comfortable navigating change.Experience with CMS (e.g. WordPress, Shopify), DAM systems and digital asset workflows.Excellent command of English; Dutch or other European languages are a plus.We are HG!At HG, a leading European brand in specialist cleaning and maintenance products, we believe a home should be a place where you can live carefree. With attention to the place where you live and care for the belongings that surround you. That’s why our products are developed to safely do exactly what they promise.HG’s mission is to help you enjoy your home without worrying about what might go wrong. We achieve this through our highly effective, safe, and specialized cleaning solutions, along with expert advice.From our headquarters in Almere we are dedicated to deliver superiority, innovation, quality, and customer satisfaction. With a strong presence across Europe and beyond, we are continuously investing in digital and e-commerce as our number one growth channel. HG does what it promises.Do you have any questions?Our colleague Rico Veerman (Sr. HR Business Partner) will gladly take the time to answer them. You can reach him at HR@hg.eu.Would you like to apply for the position of Digital Content Specialist (E-commerce) at HG? You can. Apply directly by uploading your CV. You can expect a response from us within 5 working days.