Digital Director

MindshareMindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.He or she serves as the senior contact on their accounts and will approve media plans and key tactics. The Digital Director will also monitor account profitability and play a key role in new business activities. This individual will manage a structured team to engage with creative companies for advertising campaigns. This role will involve account and media planning, buy negotiations, as well as some ad placement and copy rotations. The Director will also mentor mid-level supervisory staff.Reporting of the roleThis role reports to the Managing Partner3 Best Things About The JobUtilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange processLead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverablesAct as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and externalMeasures Of Success – In 3 Months, You Would HaveStarted to build relationships with the key decision makers within the client and agency organisationsIn 6 Months, You Would HaveProven yourself as a reliable point of contact for client stakeholdersIn 12 Months, You Would HaveTo anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriatelyResponsibilities Of The RoleIntegrates understanding into the work to make decisions on the businessFilters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best resultsLeads the Client by helping them understand Mindshare’s perspectives and insights and gaining their agreement to a shared vision of how to address the client’s objectivesBuilds team effectiveness by providing a clear definition of what’s expected and identifying the people with the right skills and capabilities from across Mindshare (the global network, other teams, groups, Group M, WPP etc).Coaches others by assessing an individual’s strengths and areas for development and encouraging a free exchange of constructive feedback. Pushes down decision-making and avoids taking charge unless absolutely necessary.Continuously seeks to broaden network of business relationships to promote the goals of Mindshare including , for example, participation at conferences, interviews, industry awards. Takes entrepreneurial calculated risks and acts on opportunities that lead to significant gains for the businessIdentifies and actions opportunities to grow profitable revenueAnticipates the future and takes decisive action to create opportunities or minimize potential problemPre-sells by soliciting the involvement of key people in advance to build ownershipWhat You Will NeedMore than 3 years experience as the senior contact on key accounts that the main services focus on media plans and key tacticsBroad background , exposure to and experience in the entire research, planning and implementation processFamiliarity with all media and with general Mindshare approaches in Business Planning, Invention and The ExchangeSignificant experience at all levels of agency-client relationshipsStrong quantitative and analytical skillsExcellent verbal and written communication skillsProficiency with Microsoft Excel, Word, and PowerPointLife At WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.