Digital Growth & Performance Marketing Senior Executive

Job DescriptionThis position is mainly responsible for driving the new user’s acquisition for ZUS Coffee by leveraging paid media across different channels and driving growth & retention through various online & owned channelsThe ideal candidate needs to have a passion for mobile technology, a deep understanding of digital marketing channels including paid acquisition initiative, and have a track record of optimizing paid media campaigns across various platforms.

Part 1 –Primary roles of the job which are measurable and are used as part of KPIsPlan, execute, and optimize paid media campaigns leveraging platforms such as Meta, Google, TikTok, and others to drive app installs and engagement. Identify gaps and opportunities from app users, transactions, and revenue trends, and optimize/improve those above based on the user data. Effectively manage paid media budgets across paid media platforms, ensuring campaigns achieve or exceed target KPIs, including Cost Per Install (CPI) and Return on Ad Spend (ROAS).

Assist Marketing Manager in managing Third Party On-Demand delivery partners (GrabFood, Foodpanda, etc) to drive growth of third party sales channel. Identify areas for improvement, conduct A/B testing, and implement optimization strategies to achieve better results with our external platform partners & owned media channels. Create regular performance reports, analyze key metrics, and provide actionable insights to stakeholders, demonstrating the impact of paid media activities. Part 2 – Secondary roles which support the primary roles aboveCollaborate with cross-functional teams including Social Media, Brand Studio & Design and Regional Growth to improve performance of online channels for ZUS Coffee Philippines.

Stay up-to-date with industry trends and best practices in online marketing like mobile app marketing and paid media strategies. Tweaking strategies and budgets based on performance to maximize ROI across different paid media channels. Create dashboards, data visualizations, and campaign performance reports to effectively communicate results and insights. QualificationA diploma or a bachelor’s degree in marketing / marketing communications / psychology / advertising / businessMinimum 2 years of experience in performance marketing Experiences in SEO/SEM, PPC, GA4, app metrics analytic Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.

Experience managing large-scale advertising budgets and optimizing campaigns for maximum ROI. Experiences in user purchasing journeys, funnel marketing, digital marketing, and performance marketing. Proficiency in Microsoft Office tools, Excel proficiency a must