Digital, Lifecycle Marketing Manager

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us, ensuring every customer realizes the full potential of our platform.As a Lifecycle Marketing Manager focusing on onboarding and adoption, you will lead the development and execution of data-driven email marketing strategies that guide new users through their Asana journey and drive long-term engagement. You will create and optimize customer email strategies that leverage personalization and AI to help our customers master Asana.This role is based in our Sydney office with an office-centric hybrid schedule. The standard in-office days are Tuesday, Wednesday, and Thursday. Most Asanas have the option to work from home on Mondays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.What you’ll achieve:Lead the development and execution of personalized onboarding email sequences that drive user activation and long term product adoptionInnovate and experiment on how to support users in adopting Asana AI features in partnership with product, product marketing and educationPartner with creative to create compelling content and visuals that drive engagement and conversionBring best practice and execute marketing campaigns with stakeholder teams that support user adoption of AsanaStreamline and optimize email processes, including leveraging AI and automationsAnalyze and share insights on campaign performanceAbout You5+ years of digital lifecycle or email marketing experience, ideally with some experience in B2B SaaS and a focus on product adoption strategiesStrategic and data driven with a proven track record of driving measurable business impactExpert knowledge of email marketing tools (Iterable, Salesforce Marketing Cloud, Marketo)End-to-end email marketing process expertise, with strong project management skillsAbility to leverage AI for personalization and optimization and curiosity to explore new technologyExcellence in cross-functional leadership and stakeholder managementAbility to thrive in ambiguous environmentsDemonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-makingAt Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.What we’ll offer:Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.For this role, the estimated base salary range is between 136,000 AUD - 163,000 AUD. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:Mental health, wellness & fitness benefitsCareer coaching & supportInclusive family building benefitsLong-term savings or retirement plansIn-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.About UsAsana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.Join Asana’s Talent Network to stay up to date on job openings.