Digital Marketing Advisory Senior Analyst

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.The Marketing and Communications (Marcomm) Advisor is a pivotal role responsible for developing and executing end-to-end digital marketing strategies that align with overall marketing objectives. This role requires a marketing specialist with extensive experience in web and social media channels, who can collaborate with global, regional, and local market advisors, as well as third-party vendors, to ensure seamless operations and impactful marketing outcomes. The Marcomm Advisor excels in optimizing web and mobile experiences, driving website simplification, and applying best practices across digital platforms. This role also involves crafting and delivering marketing campaigns, managing project timelines, and ensuring adherence to brand standards.Key Responsibilities:Digital Marketing Strategy:Develop and execute comprehensive digital marketing strategies, including web and social media channels, to support overall marketing goals.Collaborate with digital marketing teams to create and manage online marketing campaigns that deliver measurable outcomes.Analyze interaction data, market trends, and insights to advise on campaign journeys and programs, ensuring alignment with client objectives.Optimize website and mobile experiences, recommending and implementing web advancement models and ecosystem simplification.Content and Campaign Management:Create and manage project work plans, ensuring that marketing campaigns are delivered on time and within budget.Collaborate with marketing services resources, third-party service providers, agencies, designers, and writers to produce high-quality content and creative briefs.Ensure that all content and campaigns adhere to brand guidelines and align with the overall marketing strategy.Stakeholder and Vendor Management:Build and maintain strong relationships with stakeholders, ensuring effective communication and alignment of marketing efforts.Manage agency relationships, ensuring that all third-party vendors meet project expectations and contribute to successful campaign outcomes.Present marketing strategies and pitch proposals to clients, demonstrating strong presentation and communication skills.Performance Monitoring and Reporting:Assess and monitor campaign performance against objectives, metrics, and budgets, using marketing analytics and reporting tools.Provide actionable insights and recommendations based on data analysis (CRM) to optimize future campaigns.Prepare detailed reports on campaign effectiveness, sharing results with stakeholders and making strategic adjustments as needed.Project Management:Lead project management efforts, including timeline management, budget tracking, and coordination of marketing activities.Utilize project management tools like JIRA to ensure that all tasks are completed efficiently and effectively.Manage purchase orders and requisitions, ensuring proper budget management and financial oversight.Required Experience:4+ years of experience in strategic planning of end-to-end, multichannel marketing campaigns. (on/offline marketing) or 6+ years of experience in digital marketing strategies focused on the web channel.English level: C1Experience in crafting marketing strategies.Experience in best practices for digital marketing.Experience working with clients in United States is preferred.Experience working with Energy: oil and gas clients strongly preferredExperience crafting low to medium-complexity marketing plans and/or programs.Digitally fluent, with knowledge of digital marketing best practices.Good presentation skills, desired experience pitching proposals to clients), ability to think on the fly.Able to craft verbal and written tactical recommendations and guidance for marketing professionals.Ability to work independently, taking ownership of accounts while also working collaboratively.Good time management and prioritization skills.Meticulous attention to detail and highly organized.Project Management Experience is preferred.Experience working within project management and CRM software is preferred.Experience in a worldwide marketing program and/or working with high-end agencies.BTL implementation experience