Digital Marketing Coordinator

CareersDigital Marketing CoordinatorOffice Location Portsmouth, NHYears of Exp > 2 YearsSalary Range $45k - $75kApply NowShareShare on TwitterShare on FacebookMessengerShare on LinkedInShare via EmailVital is seeking an organized and energetic coordinator to execute digital marketing and creative services initiatives that support our client strategies.As part of our Digital Marketing Production Team, you will play a crucial role in supporting our internal teams and clients by setting up digital marketing tools and providing production support for creative services projects.Coordinators collaborate with various production teams, account managers, and strategists to complete projects that help our clients achieve their goals. Additionally, coordinators at Vital offer technical support and expertise to our internal team regarding marketing tools used by our clients.We have Coordinator, Senior Coordinator and Lead Coordinator roles for those who are, or are looking to become, digital marketing technology experts and apply their knowledge and experience to help our internal team successfully execute all of our client projects.For any of these roles, at least 2 years of company side or agency experience is needed.Just Some Of The Great Work We Do IncludesDistributing blog postsLearning and using Automated Marketing Systems (HubSpot, Pardot, Marketo, Etc.)Building email marketing and lead nurture campaignsReporting on client website performanceIncreasing the number of external links to a client’s websiteWebsite page and post content populationPage building using the WordPress block editorWebsite QAMonthly website maintenance testingLocation:Please note, we’re only hiring this position for our headquarters, located in Portsmouth, NH.The coordinator position is non-remote in year 1. The ideal candidate should be local to the New Hampshire seacoast area. (The occasional WFH is acceptable, but this is not a 2:3, 3:2 or fully remote role).ResponsibilitiesComplete Vital-created training around some of our core production tasks so you can properly and successfully execute them (reporting, link building, monthly maintenance, and page building just to name a few).Work with account managers, strategists, and your fellow production team members to execute and report on client projects and digital strategies to help them meet their goals.Stay up to date on our ever-evolving tech stack and apply your knowledge to your daily workload.Collaborate with and be a knowledge resource to the internal team by providing internal support, troubleshooting, and best practice guidance for all digital marketing tools in our tech stack.Learn to use new tools as needed and provide internal support for client initiatives.Technical Skills & ExperienceHave experience with (or the ability to rapidly learn) the ins and outs of each of our marketing and creative services software systems. Including, but not limited to:Google Analytics (GA4)WordPressLooker StudioGoogle Tag ManagerMagentoHubSpotGravity FormsSalesForceMozHotjarOptinMonsterMailChimp…… and many more on a daily basis. You will be responsible for learning how to navigate through each one as they are added to our tech stack.Be an active participant in problem-solving, troubleshooting and task execution both independently and alongside your fellow production team members, strategists and account managers.Personal Skills & AbilitiesOur strongest coordinators have excellent time management skills and excellent communication skills both in person and digitally.Have tenacity and self-motivated tendencies when it comes to taking on new challenges and learning new tools or skills.The desire and ability to be an active member of the internal digital marketing and creative services teams.Exceptional attention to detail is a requirement.A humble, down-to-earth attitude about learning and asking questions in order to grow and contribute to Vitals processes, projects and strategies.The ability to take ownership of a task and carry it through to the finish line.Possess the flexibility to respond smoothly to changing deadlines and priorities.Be process-focused, with the ability to execute multiple complex projects at once.Be a team player who is prepared to collaborate and work closely with a vibrant and creative internal team.An Ideal Candidate WillBe inbound marketing certified (via HubSpot).Have an understanding of basic digital marketing and website-building related terms and strategies like:BloggingSearch engine optimization (SEO)Link buildingEmail marketingSocial media marketingConversion rate optimization (CRO)Key Performance Indicators (KPI)Be proficient in Microsoft Office, particularly Word, Excel and PowerPoint.Have some comfort with WordPress.Be familiar with Google Sheets, Google Docs and Looker Studio.Have a working knowledge of Google Analytics (GA4) and how it can track and measure performance at a basic level. The ability to find trends and patterns within data is a huge plus.Have some knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.Have some knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, HeyOrca, Zapier, CallRail, MailChimp, OptinMonster.Have some experience with quality testing websites and effectively documenting issues.Examples Of Coordinator ResponsibilitiesReport on your clients’ monthly progress using Looker Studio, Supermetrics, Google Analytics, HubSpot and other key marketing tools unique to each client.Develop relationships with website editors to drive link building strategy.Work within email marketing software to draft and send emails, create segments and set up lead nurture workflows.Build website pages in WordPress.Properly draft blog posts according to SEO best practices, publish and promote on social media.Populate client websites with provided copy and images.Test client websites for design and functionality.Execute digital marketing tool setup and provide troubleshooting support and tool insight to account managers and strategists.If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.BenefitsCompetitive salary.Health benefits.Simple IRA.Great Perks – Read all about ’em →Department Applying for...*Choose one...Account, Traffic & Project ManagementContent Strategists & CopywritingDigital Marketing & SEOFinance & HRMarketing Associates & InternshipsMarketing CoordinatorsOffice & FacilitiesPaid Search & Paid SocialPhotography & VideographyUI/UX, Graphic & Visual DesignersWeb, eComm & Application Developers Position Applying for...*Choose one...Account Manager, Maintenance & SupportAccount Director / StrategistAccount ManagerProject ManagerTraffic ManagereComm Account Manager Position Applying for...*Choose one...Copywriter / Content Marketer Position Applying for...*Choose one...Digital Marketing SpecialistDigital Marketing CoordinatorSEO AnalystDigital Marketing StrategistLink Building Manager Position Applying for...*Choose one...ControllerBookkeeper Position Applying for...*Choose one...Marketing AssociateMarketing Internship Position Applying for...*Choose one...Digital Marketing Coordinator Position Applying for...*Choose one...Office Manager Position Applying for...*Choose one...PPC Specialist Position Applying for...*Choose one...Video Specialist Position Applying for...*Choose one...Graphic Designer - ProductionSenior Visual DesignerUI/UX Designer Position Applying for...*Choose one...Support DeveloperDirector of Maintenance, Hosting, Dev-OpsSenior Web DeveloperFront End Web Developer Name* First Name Last Name Email* Website or Link (Optional) LinkedIn URL* Do you have a blog?* What topics/industries do you have experience writing for?* What content formats have you written? (Ex. social media posts, corporate blogs, websites, PPC ads, etc.)* This field is hidden when viewing the form Select Vital Office Location (Optional) Portsmouth, NH (Optional) Boston, MA (Optional) San Francisco, CA (Optional)Resume* You can upload multiple files into this field.Drop files here orAccepted file types: pdf, doc, docx, Max. file size: 5 MB.Cover Letter* You can upload multiple files into this field.Drop files here orAccepted file types: pdf, doc, docx, Max. file size: 5 MB.Other Files (Portfolio, etc) (Optional) You can upload multiple files into this field.Drop files here orAccepted file types: pdf, doc, docx, jpg, png, Max. file size: 10 MB.Salary Requirement*Please SelectUnpaid Intern/Course CreditPaid Intern$40k+ to $55k+65k+75k+$85k+ to $95k+$115k+ This field is hidden when viewing the form How'd You Find Us? 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