Digital Marketing Executive

ole OverviewThe Digital Marketing Executive will play a key role in supporting NICMAR’s performancemarketing initiatives by coordinating closely with the internal marketing team and theexternal digital agency. The role involves campaign execution support, leadmanagement, timely communication, and ensuring smooth delivery of all digitalmarketing activities.Key Responsibilities1. Agency Coordination & Campaign ExecutionAct as a primary point of contact between NICMAR’s internal team and the externaldigital marketing agency.Communicate campaign briefs, deadlines, and deliverables to the agency in a clear andtimely manner.Ensure campaigns across Search, Social, Display, and other channels are executed asper NICMAR’s objectives.Track campaign status, follow up on creatives, approvals, and daily optimizations withthe agency.Ensure messaging consistency and alignment with NICMAR’s brand and admissionsgoals.2. Lead Generation & Admissions Campaign SupportCoordinate with the agency to generate high-quality leads across all digital platforms.Share lead quality insights with the agency to support optimization efforts.Ensure timely execution of application deadline campaigns, last-mile pushcommunication, and remarketing activities.Support application funnel improvements by coordinating nurturing initiatives likeemail, WhatsApp, and retargeting ads.3. Reporting, Analysis & Insights ManagementCollect, consolidate, and validate campaign reports shared by the agency.Maintain dashboards and assist in performance tracking for key metrics such as CPL,CTR, conversions, and application rates.Identify performance gaps and share observations internally for strategic decisions.Ensure weekly and monthly performance reports are submitted by the agency on time.4. Budget Support & TrackingMonitor daily campaign spends in coordination with the agency to ensure adherence toallocated budgets.Report overspending or performance deviations to the Performance MarketingManager.Assist in budget reallocation guidance based on performance trends.5. Internal Cross-Functional CoordinationWork closely with Outreach, Admissions, and MIS teams to share campaign updates,lead flow, and performance insights.Ensure smooth information flow between internal teams and the agency for fasterexecution and problem-solving.Assist in aligning campaign messaging and targeting with institutional priorities andadmission cycles.Required Skills & Qualifications• Bachelor’s degree in marketing, Communications, Management, or arelated field.• 0–3 years of experience in digital marketing, agency coordination, orperformance marketing roles.• Understanding of digital advertising platforms (Google Ads, Meta Ads,LinkedIn Ads)• Strong communication, follow-up, and coordination skills.• Ability to manage multiple stakeholders and meet time-sensitivedeadlines.• Proficiency in Excel/Google Sheets for reporting and tracking.