Digital Marketing Executive

This adventure travel company in Southwest London is seeking a talented and creative Digital Marketing Executive to join their growing team.This is a fantastic opportunity for a Digital Marketing Executive who is passionate about travel with a keen eye for digital marketing.You will be responsible for PPC campaigns, SEO, website management, social media content as well as producing performance reports.This is a fully office-based role and ideal for a digital marketing executive with 2 years’ + experience within the travel industry.Duties & Responsibilities:PPC Campaigns: Manage and optimise Google Ads including Adwords and Performance Max campaigns. Create ad copy, implement bid strategies, add negative keywords, and run retargeting campaigns. Monitor and report on performance to drive conversions.Website Management & SEO: Update and maintain the website including adding new trips and hotels, working with our development agency on new features and CRO improvements. Implement SEO best practice (meta titles, headings, keyword usage, and technical updates).Social Media: Run social media (earned and paid) across TikTok, Instagram, Facebook, and LinkedIn, tailoring content for different audiences and reporting on performance.Analytics & Reporting: Use GA4 and other tools to analyse website and campaign data, track leads, and produce regular performance reportCRM & Integrations: Support data flow and integrations between platforms (e.g. Pipedrive, Zapier, Mailchimp), ensuring smooth automation of leads, emails, and reporting.Expanding Destinations: Work with the wider marketing team to launch new destinations, including creating website copy, social media content, and PPC campaigns.Competitor & Market Insights: Monitor competitor activity and digital trends to inform improvements and opportunities.Skills Required:Minimum 2 years' digital marketing experience.Hands-on experience managing PPC campaigns and writing ad copy.Experience with website CMS platforms and CRMs (Craft/Pipedrive/Zapier a plus but not essential).Comfortable using GA4.Strong organisational skills and attention to detail.Excellent written and verbal communication in EnglishInterest in travel and responsible tourismThe Package:Salary: £27,000 - £35,000Fully office based - South West London20 days' holiday + bank holidaysOpportunities to travel to some of our incredible destinationsAccess to trade rates for your own adventuresA supportive, close-knit team where your ideas are valuedPlenty of scope to learn, grow, and develop your role as we expandINTERESTED?Please follow the instructions to apply attaching your CV! For any further information please call 0203 8879444 or email regis@traveltraderecruitment.co.uk If this role is not quite right, but you have Travel Industry experience and are keen to find a new opportunity, please do send your CV, we may have something else that could be perfect for you!Know someone else who might be interested in Travel Industry opportunities? Please share our details