Digital Marketing Intern

Roles & ResponsibilitiesWe are looking for an experienced Digital Marketing Intern to assist in the planning, execution and optimization of My Queen online marketing efforts. My Queen is a prenatal and postpartum centre that seeks to empower quintessential women in their maternal journey. The promotion of services through digital channels is a complex procedure with great potential, which becomes increasingly useful for our company.The ideal candidate will have a passion for all things relating to marketing and technology. The candidate should be proficient in English and Chinese to manage our company’s bilingual website. He/She should be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.Assist in the formulation of marketing strategies to build a lasting digital connection with consumersPlan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo etc.)Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awarenessBe actively involved in SEO efforts (keyword, image optimization etc.)Prepare online blogs and promotional emails and organize their distribution through various channelsProvide creative ideas for content marketing and update websiteImprove user experience in the company’s websiteMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)Acquire insights in online marketing trends and keep strategies up-to-dateAssist in the organization of eventsRequirementsProven experience as a Digital Marketer or in a similar roleStrong understanding of digital marketing strategies, tools, and best practicesHands-on experience with B2C social media management, Google Ads, email marketing campaigns, and SEO/SEMProficient in using web analytics tools such as Google Analytics, WebTrends, or similar platformsSkilled in creative content writing and campaign ideationPossesses an analytical mindset with strong critical thinking abilitiesExcellent communication and interpersonal skillsProficient in both English and Chinese (spoken and written) would be advantageousMinimum qualification: Diploma in Marketing or a related fieldAble to commit for a minimum duration of 4 monthsBenefitsInternship that are more than 3 months old will be entitled to 1 AL from 4th month onward